Same Experts. New Name.
SeQuel Response and FM Engage are now Franklin Madison Direct. While our name has changed, everything else remains the same: our people, our process, and our passion for driving measurable results through direct marketing.
FINANCIAL SERVICES
Direct mail became a top growth channel for debt-settlement brand
One of the country’s largest debt-settlement companies had maxed out all digital growth opportunities and wanted to test direct mail as a way of finding more scale. Franklin Madison Direct’s strategists developed a FactorTest™ matrix that included four creative concepts and a dozen list sources over a three-month test window, also testing for optimal mailing frequency. As a top acquisition channel for the client, direct mail now generates over 15% of all new business.
The Problem
With digital growth tapped out, the company needed a scalable channel to continue acquiring new customers.
The Solution
FM Direct tested four creative concepts, multiple list sources, and optimized frequency, proving direct mail as a top acquisition channel.
The Outcome
Direct mail now generates 22K+ customers yearly, a 39x ROI, and $1B in new debt enrolled.
FINANCIAL SERVICES
Our Impact
Success Stories
Discover how FM Direct helps financial companies outpace the competition and achieve measurable, winning results.
Online retailer taps direct mail to drive incremental sales
A newly launched online retailer needed an effective way to increase sales but lacked a critical growth channel: direct mail. Having previously partnered with the client’s leadership team, Franklin Madison Direct was a trusted choice to develop and execute a data-driven direct mail strategy.
Retargeting campaign multiplies customer LTV
This specialty insurer wanted to optimize a generic retention program that was targeting past customers on a one-size-fits all basis. Franklin Madison Direct launched a CRM strategy that segmented past customers based on customer RFM (recency, frequency, monetary) data.
University optimizes paid search and digital channels to build awareness
A fully-accredited nonprofit teaching and research institution was looking to boost its enrollments, but its existing digital marketing agency was struggling to cost-effectively fill its enrollment pipeline with the necessary volume of prospective students.