SUCCESS STORIES

Direct mail launch boosts sales as digital drops

FINANCIAL SERVICES

Direct mail became a top growth channel for debt-settlement brand

One of the country’s largest debt-settlement companies had maxed out all digital growth opportunities and wanted to test direct mail as a way of finding more scale. Franklin Madison Direct’s strategists developed a FactorTest™ matrix that included four creative concepts and a dozen list sources over a three-month test window, also testing for optimal mailing frequency. As a top acquisition channel for the client, direct mail now generates over 15% of all new business.

The Problem

With digital growth tapped out, the company needed a scalable channel to continue acquiring new customers.

The Solution

FM Direct tested four creative concepts, multiple list sources, and optimized frequency, proving direct mail as a top acquisition channel.

The Outcome

Direct mail now generates 22K+ customers yearly, a 39x ROI, and $1B in new debt enrolled.

FINANCIAL SERVICES

Our Impact

1

New Customers

Direct mail acquired 22,000+ new customers in one year.

1

ROI Achieved

The campaign delivered an impressive 39x return on investment.

$

0

New Debt Enrolled

Direct mail helped enroll $1 billion in new debt annually.

FM Direct opened the door to an entirely new revenue channel for us and held our hand through every step of that journey—they’re truly an extension of our internal marketing team.

Ryan Wilder, Sr. Marketing Strategist, Seuel Response”

Grant, Chief Marketing Officer, franklin madison direct Client

Data-driven direct mail optimization

FM Direct’s strategic direct mail testing methodology allows brands to quickly identify high-performing creative, offers, and audience segments. Using FactorTest, we test multiple variables—such as formats, messaging, and targeting models—within a single campaign to accelerate learnings and refine strategy.

By analyzing real-time results and scaling successful test components, FM Direct ensures brands maximize response rates while keeping costs efficient. This approach minimizes guesswork and delivers proven, scalable direct mail programs that drive long-term success.

Test smarter, scale faster

Success Stories

Discover how FM Direct helps financial companies outpace the competition and achieve measurable, winning results.

Key in a lock with a house keychain.

Modeling drives 50% AOV lift for home warranty brand

An established brand in the home warranty space had already experienced success with direct mail and wanted to elevate its mature program to new levels of growth. To continue to scale those wins, Franklin Madison Direct concentrated on routine data and format testing. A review of data suppression strategies identified 15% more records from the brand’s strongest prospect sources.

Read MoreModeling drives 50% AOV lift for home warranty brand
People discussing a chart.

Investment brand unlocks high-quality leads with integrated direct response

After a successful launch into the mail channel, this meal delivery service was eager to maximize direct mail’s potential as a high-performing marketing channel. Franklin Madison Direct recommended merging the strengths of direct mail and digital advertising by reaching direct mail recipients through digital impressions before and during the mail delivery process via Surround™.

Read MoreInvestment brand unlocks high-quality leads with integrated direct response

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