SUCCESS STORIES

Donor retention campaign thrives

OTHER INDUSTRIES

Direct mail elevated recurring donations for national non-profit

A national not-for-profit organization wanted to expand their direct mail strategy to include a campaign focused on advancing newly-acquired and past donors to recurring, monthly supporters. As an existing Franklin Madison Direct client, the non-profit already had a performing donor acquisition campaign with creative controls. To establish a baseline performance on this campaign, FM Direct utilized the existing controls and sent monthly mailings to every donor group in the client’s database. FM Direct then leveraged the performance metrics to optimize the campaign with targeted messaging to the “best” donor groups month over month to attain a superior response rate of recurring donors.

The Problem

The non-profit aimed to convert more one-time donors into recurring monthly supporters through a strategic direct mail campaign.

The Solution

FM Direct refined messaging and segmentation, using monthly performance data to optimize response rates and maximize recurring donations.

The Outcome

The campaign generated a 5.78% response rate, raising $528K total and $44K per month in donations.

OTHER INDUSTRIES

Our Impact

Response Rate

Optimized donor targeting led to a 5.78% average response rate.

Monthly Donations

Direct mail campaign generated $44K per month in contributions.

Total Funds Raised

The campaign has raised a total of $528K for the non-profit.

From offering data driven strategy to outstanding creatives, FM Direct is a large part of the reason for the success of our growing and effective direct mail program.

Andrea, Director of Operations, franklin madison direct client

Data-driven direct mail optimization

FM Direct’s strategic direct mail testing methodology allows brands to quickly identify high-performing creative, offers, and audience segments. Using FactorTest, we test multiple variables—such as formats, messaging, and targeting models—within a single campaign to accelerate learnings and refine strategy.

By analyzing real-time results and scaling successful test components, FM Direct ensures brands maximize response rates while keeping costs efficient. This approach minimizes guesswork and delivers proven, scalable direct mail programs that drive long-term success.

Test smarter, scale faster

Success Stories

Explore our success stories to see how FM Direct drives growth with highly targeted direct mail strategies.

A person uses a calculator while holding a paper with charts, with sunlight streaming in and documents spread on the desk.

Data Modeling, Financial Services

FMD drives 50% cost savings without sacrificing lead quality

A wealth management firm needed to drive continued growth while prioritizing higher-value prospects and reducing direct mail costs.

People looking at charts and using a calculator.

Data Modeling, Financial Services

Mid-size bank exceeds acquisition and CPA goals

A mid-size bank wanted to accelerate checking and deposit growth in a newer, low-awareness market. Previous efforts had struggled to gain traction, and leadership needed a partner who could find the right audiences, prove the channel could scale, and deliver measurable growth with a competitive CPA.

Data Modeling, Financial Services

Advanced modeling increased high-net-worth engagement

A large financial services brand experienced declining direct mail performance under a previous agency, particularly when targeting affluent households with investable assets exceeding $1 million. They needed a data-driven partner to revive the channel and prove incremental growth with a notoriously hard-to-reach audience.

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