Same Experts. New Name.
SeQuel Response and FM Engage are now Franklin Madison Direct. While our name has changed, everything else remains the same: our people, our process, and our passion for driving measurable results through direct marketing.
other industries
FM Direct’s targeted mail strategy increased lead conversions and mailing frequency
A leading B2B brand was relying on digital marketing to reach small and medium-sized businesses, but was understandably experiencing scale limitations and was having difficulties identifying its ideal prospect in terms of industry, company size, and the recipient’s job title. Franklin Madison Direct developed a modest 50,000-piece “gut check” direct mail test, which performed so well that the client decided to invest in a 500,000-piece back test consisting of seven creative concepts, three offers, two affinity files, an industry code file, and two custom models.
The Problem
Targeting small and medium-sized businesses was a challenge for the B2B company, leading to missed growth opportunities.
The Solution
FM Direct launched a 50k-piece test, followed by a 500k-piece back test with multi-variable creative and targeting.
The Outcome
Mail volume grew 10x, lead conversions doubled, and annual mailing frequency increased 4x.
other industries
Our Impact
Success Stories
FM Direct allows investment firms to reach high-net-worth clients. Explore our success stories to find out how.
Direct mail proves profitable for lawn care subscription service
A subscription-based lawn care brand relied heavily on digital marketing but lacked a scalable, cost-efficient offline acquisition channel.
Modeling drives 50% AOV lift for home warranty brand
An established brand in the home warranty space had already experienced success with direct mail and wanted to elevate its mature program to new levels of growth. To continue to scale those wins, Franklin Madison Direct concentrated on routine data and format testing. A review of data suppression strategies identified 15% more records from the brand’s strongest prospect sources.
Investment brand unlocks high-quality leads with integrated direct response
After a successful launch into the mail channel, this meal delivery service was eager to maximize direct mail’s potential as a high-performing marketing channel. Franklin Madison Direct recommended merging the strengths of direct mail and digital advertising by reaching direct mail recipients through digital impressions before and during the mail delivery process via Surround™.