Same Experts. New Name.
SeQuel Response and FM Engage are now Franklin Madison Direct. While our name has changed, everything else remains the same: our people, our process, and our passion for driving measurable results through direct marketing.
home services
Franklin Madison Direct’s strategic USPS incentive approach saved $750k
A successful direct mail program looked to Franklin Madison Direct for new opportunities to grow their acquisition. FM Direct identified an opportunity to maximize postage savings that could be reinvested into a direct mail acquisition program, fueling significant customer growth. FM Direct recommended a plan to leverage the USPS growth incentive, which offered marketers a 30% postage discount for achieving year-over-year mail volume growth. To maximize the client’s savings, FM Direct developed an annual plan that strategically front-loaded mail volumes into high-performing 1H campaigns to reap USPS discounts for 2H expansion campaigns. FM Direct handled all aspects of the client’s participation, including registering, documenting, and reconciling USPS records to ensure full credit application. The earned credits were thoughtfully applied to future direct mail campaigns, and timely updates on credit balances, along with recommendations on optimal usage. This comprehensive solution delivered over $750k in annual savings, enabling increased mail volumes and driving record customer growth.
The Problem
The home services brand needed to balance customer acquisition with optimizing postage costs, which were eating into their budget.
The Solution
FM Direct leveraged USPS incentives, strategically timed mailings, and full credit management to maximize savings and reinvestment.
The Outcome
The campaign saved $750k+, achieved a 30% USPS discount, and boosted new customer growth by 72%.
Consumer/Retail
Our Impact
Success Stories
Explore our success stories to see how FM Direct drives growth with highly targeted direct mail strategies.
Online retailer taps direct mail to drive incremental sales
A newly launched online retailer needed an effective way to increase sales but lacked a critical growth channel: direct mail. Having previously partnered with the client’s leadership team, Franklin Madison Direct was a trusted choice to develop and execute a data-driven direct mail strategy.
Retargeting campaign multiplies customer LTV
This specialty insurer wanted to optimize a generic retention program that was targeting past customers on a one-size-fits all basis. Franklin Madison Direct launched a CRM strategy that segmented past customers based on customer RFM (recency, frequency, monetary) data.
University optimizes paid search and digital channels to build awareness
A fully-accredited nonprofit teaching and research institution was looking to boost its enrollments, but its existing digital marketing agency was struggling to cost-effectively fill its enrollment pipeline with the necessary volume of prospective students.