Maximized USPS incentive leads to six-figure savings, feeding new customer growth

A successful direct mail program looked to Franklin Madison Direct for new opportunities to grow their acquisition. FM Direct identified an opportunity to maximize postage savings that could be reinvested into a direct mail acquisition program, fueling significant customer growth. FM Direct recommended a plan to leverage the USPS growth incentive, which offered marketers a 30% postage discount for achieving year-over-year mail volume growth. To maximize the client’s savings, FM Direct developed an annual plan that strategically front-loaded mail volumes into high-performing 1H campaigns to reap USPS discounts for 2H expansion campaigns. FM Direct handled all aspects of the client’s participation, including registering, documenting, and reconciling USPS records to ensure full credit application. The earned credits were thoughtfully applied to future direct mail campaigns, and timely updates on credit balances, along with recommendations on optimal usage. This comprehensive solution delivered over $750k in annual savings, enabling increased mail volumes and driving record customer growth.