SUCCESS STORIES

Meal delivery brand doubles sales with FM Direct’s prospect modeling

SUBSCRIPTION SERVICES

Data-driven modeling improved targeting, reduced costs, and drove record-breaking sales.

A meal delivery brand partnered with FM Direct to optimize its direct mail program while staying net neutral in its budget. FM Direct developed custom prospect models using transactional data and tested them against existing selects to identify the best-performing audiences. More efficient format designs reduced costs without sacrificing performance. As a result, sales increased and the CPA improved, positioning direct mail as a key acquisition channel for the brand.

The Problem

The meal delivery service faced customer acquisition difficulties and needed an efficient way to identify the most profitable prospects for sustainable sales growth.

The Solution

Franklin Madison Direct developed custom prospect models and tested them against existing selects, optimizing targeting and reducing production costs.

The Outcome

Sales increased 94%, the sales rate doubled, and CPA improved by 48%, leading to scalable, cost-effective growth.

SUBSCRIPTION SERVICES

Our Impact

Sales Increase

Direct mail optimization nearly doubled sales, significantly boosting customer acquisition.

Lower CPA

The campaign’s cost per acquisition improved by 48%, enhancing marketing efficiency.

Higher Sales Rate

Sales conversion rates doubled, demonstrating the effectiveness of refined prospect modeling.

FM Direct’s unique approach to prospect modeling helped our business lower the historically high CACs for our direct mail program. Paired with cost-efficient print brokerage services, we have been able to almost double our sales this year with net neutral costs.

Ryan Wilder, Sr. Marketing Strategist, SeQuel Response”

Chief Marketing Officer,
DTC Services

Precision targeting with advanced modeling

Franklin Madison Direct leverages proprietary modeling solutions to pinpoint high-value prospects and optimize direct mail performance. By analyzing transactional, demographic, and behavioral data, we build predictive models that identify audiences most likely to convert.

Our data-driven approach ensures brands reach the right prospects at the right time, improving response rates and lowering acquisition costs. Whether testing new segments or refining existing lists, FM Direct’s modeling expertise delivers more efficient and scalable direct mail programs.

Find your best prospects

Success Stories

Read our success stories to uncover how we’ve driven results for subscription companies like yours.

Consumer/Retail, Direct Mail Testing

Online retailer taps direct mail to drive incremental sales

A newly launched online retailer needed an effective way to increase sales but lacked a critical growth channel: direct mail. Having previously partnered with the client’s leadership team, Franklin Madison Direct was a trusted choice to develop and execute a data-driven direct mail strategy.

Data Modeling, Insurance Services

Retargeting campaign multiplies customer LTV

This specialty insurer wanted to optimize a generic retention program that was targeting past customers on a one-size-fits all basis. Franklin Madison Direct launched a CRM strategy that segmented past customers based on customer RFM (recency, frequency, monetary) data.

Digital Marketing, Other

University optimizes paid search and digital channels to build awareness

A fully-accredited nonprofit teaching and research institution was looking to boost its enrollments, but its existing digital marketing agency was struggling to cost-effectively fill its enrollment pipeline with the necessary volume of prospective students.

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