Same Experts. New Name.
SeQuel Response and FM Engage are now Franklin Madison Direct. While our name has changed, everything else remains the same: our people, our process, and our passion for driving measurable results through direct marketing.
OTHER INDUSTRIES
FM Direct’s mail strategy boosted patient acquisition while lowering costs
Looking to scale patient acquisition while keeping its CPA within target levels, a mental health brand sought a HIPAA-compliant direct response partner to unlock new opportunities for growth. Franklin Madison Direct introduced the client to direct mail with an initial test of 100k pieces, which quickly expanded to monthly campaigns of 400k pieces. Over time, the team tested six custom data models, multiple offers, and seven unique creatives. State-level targeting was also implemented to take advantage of regional differences in health awareness and insurance coverage. The campaign’s success was amplified by Surround™, which integrated direct mail with digital marketing for wider reach. By keeping messaging both compelling and sensitive, FM Direct delivered results well beyond expectations, with the CPA consistently coming in below the brand’s target. This rapid success solidified direct mail as a powerful new growth channel for the client.
The Problem
Facing challenges in patient acquisition, the mental health brand struggled to scale its outreach while maintaining a cost-effective approach.
The Solution
FM Direct tested data models, creative variations, and digital integration to optimize patient acquisition while controlling costs.
The Outcome
Mail volume increased 4x, CPA remained under $270, and cost per piece dropped 35%.
OTHER INDUSTRIES
Our Impact
Success Stories
Discover how FM Direct helps financial companies outpace the competition and achieve measurable, winning results.
Online retailer taps direct mail to drive incremental sales
A newly launched online retailer needed an effective way to increase sales but lacked a critical growth channel: direct mail. Having previously partnered with the client’s leadership team, Franklin Madison Direct was a trusted choice to develop and execute a data-driven direct mail strategy.
Retargeting campaign multiplies customer LTV
This specialty insurer wanted to optimize a generic retention program that was targeting past customers on a one-size-fits all basis. Franklin Madison Direct launched a CRM strategy that segmented past customers based on customer RFM (recency, frequency, monetary) data.
University optimizes paid search and digital channels to build awareness
A fully-accredited nonprofit teaching and research institution was looking to boost its enrollments, but its existing digital marketing agency was struggling to cost-effectively fill its enrollment pipeline with the necessary volume of prospective students.