Same Experts. New Name.
SeQuel Response and FM Engage are now Franklin Madison Direct. While our name has changed, everything else remains the same: our people, our process, and our passion for driving measurable results through direct marketing.
financial services
FMD accelerated checking and deposit growth while delivering a highly efficient cost per acquisition
A mid-size bank wanted to accelerate checking and deposit growth in a newer, low-awareness market. Previous efforts had struggled to gain traction, and
leadership needed a partner who could find the right audiences, prove the channel could scale, and deliver measurable growth with a competitive CPA.
FMD transformed the program with a modeling first strategy and disciplined creative testing. Several custom audience models were developed for checking and deposit prospects and paired with radius targeting around branch locations to
ensure strong conversion potential. Four creative formats, including letter packages and postcards, were deployed to test offer structure, messaging, and format impact. A continuous test-and-learn framework ensured rapid optimization and provided confidence to extend the program into new
geographies and business banking.
The Problem
A mid‑size bank needed to drive checking and deposit growth in a low‑awareness market while maintaining a competitive CPA.
The Solution
Franklin Madison Direct applied advanced audience modeling, creative testing, and branch‑based geographic targeting to drive efficient, scalable acquisition.
The Outcome
The program exceeded CPA goals, drove rapid account growth, and energized executive leadership.
financial services
Our Impact
Success Stories
Explore our success stories to see how FM Direct drives growth with highly targeted direct mail strategies.
Mid-size bank exceeds acquisition and CPA goals
A mid-size bank wanted to accelerate checking and deposit growth in a newer, low-awareness market. Previous efforts had struggled to gain traction, and
leadership needed a partner who could find the right audiences, prove the channel could scale, and deliver measurable growth with a competitive CPA.
Read MoreMid-size bank exceeds acquisition and CPA goals
Advanced modeling increased high-net-worth engagement
A large financial services brand experienced declining direct mail performance under a previous agency, particularly when targeting affluent households with investable assets exceeding $1 million. They needed a data-driven partner to revive the channel and prove incremental growth with a notoriously hard-to-reach audience.
Read MoreAdvanced modeling increased high-net-worth engagement
New direct mail approach builds robust pipeline
A wealth management brand aimed to expand its client base using direct mail. FMD identified and segmented high-value prospects to personalize the brand’s offer accordingly.
Read MoreNew direct mail approach builds robust pipeline