SUCCESS STORIES

Mobile app reaches new market with direct mail launch

other industries

A stagnant digital strategy prompted an app-based brand to explore offline acquisition

When digital growth began to flatline, this app-based brand sought to diversify its marketing mix by testing offline acquisition channels including direct mail and TV. New to the mail channel, the brand’s internal creative team worked closely with the Franklin Madison Direct design team to develop a creative concept that was not only on brand, but incorporated direct response strategies proven to drive conversions. The direct mail launch included two custom build prospect models and a leads list, with the integration of a Surround™ Facebook burst. Thrilled with the results from the initial test and enthusiastic about the growth opportunities in this new channel, the brand promptly scheduled future campaigns and increased mail volumes.

The Problem

With digital growth slowing, the mobile app brand needed a new acquisition strategy to scale efficiently beyond digital channels.

The Solution

FM Direct developed custom prospect models, lead lists, and a direct response mail strategy, integrating Facebook bursts for additional lift.

The Outcome

The brand acquired 1,080+ customers, met its CPA goal, and scaled direct mail as a growth channel.

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other industries

Our Impact

New Customers

The direct mail campaign drove more than 1,080 new customer acquisitions.

Response Rate

The campaign achieved a 1.45% response rate, exceeding industry benchmarks.

CPA

The cost per acquisition remained under the brand’s $50 goal.

Franklin Madison Direct has been a great partner in guiding our brand to success in the direct mail channel. Their team is welcoming, helpful and knowledgeable. In the short time we’ve been working with FM Direct we’ve already learned so much, and we are grateful for their investment in our success.

Giulia, VP of Marketing, franklin madison direct Client

Integrated direct mail & digital marketing

FM Direct’s integrated marketing approach combines data-driven direct mail with precise digital activation to maximize engagement and ROI. Using Surround™, we ensure that prospects receive timely, coordinated messaging across multiple touchpoints—including direct mail, display ads, social media, and email.

By aligning online and offline efforts, we help brands break through clutter and reach high-intent customers when it matters most.

Scale customer growth fast

Success Stories

Explore our success stories to see how FM Direct drives growth with highly targeted direct mail strategies.

A person uses a calculator while holding a paper with charts, with sunlight streaming in and documents spread on the desk.

Data Modeling, Financial Services

FMD drives 50% cost savings without sacrificing lead quality

A wealth management firm needed to drive continued growth while prioritizing higher-value prospects and reducing direct mail costs.

People looking at charts and using a calculator.

Data Modeling, Financial Services

Mid-size bank exceeds acquisition and CPA goals

A mid-size bank wanted to accelerate checking and deposit growth in a newer, low-awareness market. Previous efforts had struggled to gain traction, and leadership needed a partner who could find the right audiences, prove the channel could scale, and deliver measurable growth with a competitive CPA.

Data Modeling, Financial Services

Advanced modeling increased high-net-worth engagement

A large financial services brand experienced declining direct mail performance under a previous agency, particularly when targeting affluent households with investable assets exceeding $1 million. They needed a data-driven partner to revive the channel and prove incremental growth with a notoriously hard-to-reach audience.

BREAK THROUGH THE NOISE

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