SUCCESS STORIES

New York-based company generates 22,000 new customers in first year of direct mail campaign

FINANCIAL SERVICES

Data-driven strategy delivered a 39x ROI for a debt settlement firm

After maxing out all digital growth opportunities, a New York-based company in the debt settlement industry wanted to test direct mail to find more scale. Franklin Madison Direct developed a FactorTest™ matrix that included four creative concepts and a dozen list sources over a three-month test window. To maximize new customer acquisition, FM Direct also tested for optimal mailing frequency. The result was an explosive campaign that quickly exceeded the client’s expectations.

The Problem

With digital channels maxed out, the client needed a scalable acquisition strategy to continue expanding their customer base.

The Solution

FM Direct implemented a FactorTest matrix, testing multiple creatives, lists, and mailing frequencies to uncover the most effective strategy.

The Outcome

The direct mail campaign drove 22,000 new customers, achieving a 39x ROI and $1B in new debt annually.

FINANCIAL SERVICES

Our Impact

Campaign ROI

FM Direct’s optimized strategy delivered an impressive 39x return on investment.

New Customers

Direct mail acquired 22,000+ new customers in the first year.

New Business via Direct Mail

Direct mail now generates one-sixth of client’s new business.

New Debt Onboarded Annually

The campaign now helps the client onboard $1 billion in new debt each year.

FM Direct opened the door to an entirely new revenue channel for us and held our hand through every step of that journey—they’re truly an extension of our internal marketing team. Thanks to FM Direct’s proven direct mail strategies and insights, our brand is enjoying explosive growth.

Ryan Wilder, Sr. Marketing Strategist, Seuel Response”

Grant, Chief Marketing Officer, franklin madison direct Client

Data-driven direct mail optimization

FM Direct’s strategic direct mail testing methodology allows brands to quickly identify high-performing creative, offers, and audience segments. Using FactorTest, we test multiple variables—such as formats, messaging, and targeting models—within a single campaign to accelerate learnings and refine strategy.

By analyzing real-time results and scaling successful test components, FM Direct ensures brands maximize response rates while keeping costs efficient. This approach minimizes guesswork and delivers proven, scalable direct mail programs that drive long-term success.

Test smarter, scale faster

Success Stories

Discover how FM Direct helps financial companies outpace the competition and achieve measurable, winning results.

Consumer/Retail, Direct Mail Testing

Online retailer taps direct mail to drive incremental sales

A newly launched online retailer needed an effective way to increase sales but lacked a critical growth channel: direct mail. Having previously partnered with the client’s leadership team, Franklin Madison Direct was a trusted choice to develop and execute a data-driven direct mail strategy.

Data Modeling, Insurance Services

Retargeting campaign multiplies customer LTV

This specialty insurer wanted to optimize a generic retention program that was targeting past customers on a one-size-fits all basis. Franklin Madison Direct launched a CRM strategy that segmented past customers based on customer RFM (recency, frequency, monetary) data.

Digital Marketing, Other

University optimizes paid search and digital channels to build awareness

A fully-accredited nonprofit teaching and research institution was looking to boost its enrollments, but its existing digital marketing agency was struggling to cost-effectively fill its enrollment pipeline with the necessary volume of prospective students.

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