Same Experts. New Name.
SeQuel Response and FM Engage are now Franklin Madison Direct. While our name has changed, everything else remains the same: our people, our process, and our passion for driving measurable results through direct marketing.
FINANCIAL SERVICES
After maxing out all digital growth opportunities, a New York-based company in the debt settlement industry wanted to test direct mail to find more scale. Franklin Madison Direct developed a FactorTest™ matrix that included four creative concepts and a dozen list sources over a three-month test window. To maximize new customer acquisition, FM Direct also tested for optimal mailing frequency. The result was an explosive campaign that quickly exceeded the client’s expectations.
With digital channels maxed out, the client needed a scalable acquisition strategy to continue expanding their customer base.
FM Direct implemented a FactorTest matrix, testing multiple creatives, lists, and mailing frequencies to uncover the most effective strategy.
The direct mail campaign drove 22,000 new customers, achieving a 39x ROI and $1B in new debt annually.
FINANCIAL SERVICES
Discover how FM Direct helps financial companies outpace the competition and achieve measurable, winning results.
A newly launched online retailer needed an effective way to increase sales but lacked a critical growth channel: direct mail. Having previously partnered with the client’s leadership team, Franklin Madison Direct was a trusted choice to develop and execute a data-driven direct mail strategy.
This specialty insurer wanted to optimize a generic retention program that was targeting past customers on a one-size-fits all basis. Franklin Madison Direct launched a CRM strategy that segmented past customers based on customer RFM (recency, frequency, monetary) data.
A fully-accredited nonprofit teaching and research institution was looking to boost its enrollments, but its existing digital marketing agency was struggling to cost-effectively fill its enrollment pipeline with the necessary volume of prospective students.