Same Experts. New Name.
SeQuel Response and FM Engage are now Franklin Madison Direct. While our name has changed, everything else remains the same: our people, our process, and our passion for driving measurable results through direct marketing.
consumer/retail
Targeted mail strategy accelerated scale and expanded marketing channel diversification
A newly launched online retailer needed an effective way to increase sales but lacked a critical growth channel: direct mail. Having previously partnered with the client’s leadership team, Franklin Madison Direct was a trusted choice to develop and execute a data-driven direct mail strategy. The campaign started with a small test, using two custom data models to identify high-potential prospects. Encouraged by early success, the client rapidly expanded the program into a monthly initiative, scaling from a limited test to dozens of tailored data models. Along the way, FM Direct helped optimize creative strategies and tested SURROUND™, which resulted in a 20% increase in performance. Through ongoing refinement and strategic adjustments, the campaign successfully scaled while maintaining key performance goals.
The Problem
The online retailer needed to grow rapidly but lacked a proven direct mail channel to diversify acquisition.
The Solution
FM Direct launched a data-driven direct mail test using custom models and creative testing to find top segments.
The Outcome
The program scaled from 50K to 1.77M pieces with consistent KPI success and a 20% performance lift.
consumer/retail
Our Impact
Success Stories
Read our success stories to uncover how we’ve driven results for subscription companies like yours.
Online retailer taps direct mail to drive incremental sales
A newly launched online retailer needed an effective way to increase sales but lacked a critical growth channel: direct mail. Having previously partnered with the client’s leadership team, Franklin Madison Direct was a trusted choice to develop and execute a data-driven direct mail strategy.
Retargeting campaign multiplies customer LTV
This specialty insurer wanted to optimize a generic retention program that was targeting past customers on a one-size-fits all basis. Franklin Madison Direct launched a CRM strategy that segmented past customers based on customer RFM (recency, frequency, monetary) data.
University optimizes paid search and digital channels to build awareness
A fully-accredited nonprofit teaching and research institution was looking to boost its enrollments, but its existing digital marketing agency was struggling to cost-effectively fill its enrollment pipeline with the necessary volume of prospective students.