Same Experts. New Name.
SeQuel Response and FM Engage are now Franklin Madison Direct. While our name has changed, everything else remains the same: our people, our process, and our passion for driving measurable results through direct marketing.
FINANCIAL SERVICES
Geo-targeted digital strategy helped regional bank outperform national competitors
The digital marketing efforts of a regional bank were not adequately geo-focused across paid search and display, causing the bank to lose potential customers to large, national mortgage aggregators. Franklin Madison Direct proposed a detailed search and display strategy that relied on radius-based targeting and elaborate audience segments to ensure ads would only be served to prospects located or interested in the bank’s market area. With a new account structure and holistic conversion measurement in place, the bank is winning impression share and increasing conversions. The client is now achieving its highest mortgage revenue months ever, continuing to leverage FM Direct for ongoing campaign strategy and optimization.
The Problem
The bank’s digital ads lacked geo-focus, allowing national competitors to outbid them and capture potential mortgage customers.
The Solution
FM Direct implemented radius-based digital targeting and audience segmentation, ensuring ads reached only the most relevant local prospects.
The Outcome
Ad conversions more than tripled, with a 75% YOY conversion lift and a 53% impression share gain.
FINANCIAL SERVICES
Our Impact
Success Stories
See how our agency helps home service providers increase leads, bookings, and client retention through targeted direct mail strategies.
Online retailer taps direct mail to drive incremental sales
A newly launched online retailer needed an effective way to increase sales but lacked a critical growth channel: direct mail. Having previously partnered with the client’s leadership team, Franklin Madison Direct was a trusted choice to develop and execute a data-driven direct mail strategy.
Retargeting campaign multiplies customer LTV
This specialty insurer wanted to optimize a generic retention program that was targeting past customers on a one-size-fits all basis. Franklin Madison Direct launched a CRM strategy that segmented past customers based on customer RFM (recency, frequency, monetary) data.
University optimizes paid search and digital channels to build awareness
A fully-accredited nonprofit teaching and research institution was looking to boost its enrollments, but its existing digital marketing agency was struggling to cost-effectively fill its enrollment pipeline with the necessary volume of prospective students.