SUCCESS STORIES

Hyper-focused targeting triples digital conversion rates for regional bank

FINANCIAL SERVICES

Geo-targeted digital strategy helped regional bank outperform national competitors

The digital marketing efforts of a regional bank were not adequately geo-focused across paid search and display, causing the bank to lose potential customers to large, national mortgage aggregators. Franklin Madison Direct proposed a detailed search and display strategy that relied on radius-based targeting and elaborate audience segments to ensure ads would only be served to prospects located or interested in the bank’s market area. With a new account structure and holistic conversion measurement in place, the bank is winning impression share and increasing conversions. The client is now achieving its highest mortgage revenue months ever, continuing to leverage FM Direct for ongoing campaign strategy and optimization.

The Problem

The bank’s digital ads lacked geo-focus, allowing national competitors to outbid them and capture potential mortgage customers.

The Solution

FM Direct implemented radius-based digital targeting and audience segmentation, ensuring ads reached only the most relevant local prospects.

The Outcome

Ad conversions more than tripled, with a 75% YOY conversion lift and a 53% impression share gain.

FINANCIAL SERVICES

Our Impact

Impression Share

Captured 53% of impression share over competitors in key markets.

Conversion Rate Growth

Achieved a 75% year-over-year increase in conversion rate.

Ad Conversion Growth

More than tripled ad conversion actions YOY with refined targeting.

Our digital campaign with Franklin Madison Direct has helped us achieve record numbers in our mortgage business. The strategy FM Direct devised gets us in front of prospective customers in just the right moment.

Tom, VPO of Mortgage Services,
Franklin madison direct client

Smarter digital marketing through precision targeting

FM Direct harnesses advanced predictive modeling and offline data activation to refine digital marketing strategies, ensuring brands reach their most valuable prospects with unmatched precision. By leveraging deterministic identity matching, we transform offline audience insights into high-performing digital campaigns, reducing wasted spend and maximizing ROI.

Our expert digital strategists optimize multi-channel campaigns across programmatic, paid social, search, and connected TV to deliver more conversions at a lower cost. With real-time analytics, custom reporting, and data-driven refinement, we provide brands with a scalable, results-driven approach to digital advertising—proving that the right audience, targeted the right way, makes all the difference.

Optimize your digital strategy

Success Stories

Explore our success stories to see how FM Direct drives growth with highly targeted direct mail strategies.

A person uses a calculator while holding a paper with charts, with sunlight streaming in and documents spread on the desk.

Data Modeling, Financial Services

FMD drives 50% cost savings without sacrificing lead quality

A wealth management firm needed to drive continued growth while prioritizing higher-value prospects and reducing direct mail costs.

People looking at charts and using a calculator.

Data Modeling, Financial Services

Mid-size bank exceeds acquisition and CPA goals

A mid-size bank wanted to accelerate checking and deposit growth in a newer, low-awareness market. Previous efforts had struggled to gain traction, and leadership needed a partner who could find the right audiences, prove the channel could scale, and deliver measurable growth with a competitive CPA.

Data Modeling, Financial Services

Advanced modeling increased high-net-worth engagement

A large financial services brand experienced declining direct mail performance under a previous agency, particularly when targeting affluent households with investable assets exceeding $1 million. They needed a data-driven partner to revive the channel and prove incremental growth with a notoriously hard-to-reach audience.

BREAK THROUGH THE NOISE

Launch your next campaign with confidence

Start Your Test