Same Experts. New Name.
SeQuel Response and FM Engage are now Franklin Madison Direct. While our name has changed, everything else remains the same: our people, our process, and our passion for driving measurable results through direct marketing.
Consumer/Retail
Targeted direct mail strategy drives 3x ROI for women’s apparel brand during peak season
A women’s apparel company approached Franklin Madison Direct to target existing customers, drive a high volume of orders, and prove the incrementality of direct mail against a holdout audience. FM Direct utilized customer segmentation to identify the most valuable targets to receive an effective, cost-efficient mailer during the peak buying season of Black Friday and Cyber Monday. To maximize the campaign’s reach, Surround™ was activated to deliver digital ads to prospects within the mail’s in-home window. The combination of targeted mail, customer segmentation, and digital ad integration resulted in a 3x return on investment. This success laid the groundwork for future campaigns and established the foundation for a long-term partnership.
The Problem
Despite a strong digital presence, the online retailer lacked a solid strategy for using direct mail to boost orders and ROI.
The Solution
FM Direct leveraged customer segmentation, strategic timing, and Surround™ to optimize direct mail impact.
The Outcome
The campaign generated 5,000+ orders, a 35% lift, and a 3x return on investment.
Consumer/Retail
Our Impact
Success Stories
Explore our success stories to see how FM Direct drives growth with highly targeted direct mail strategies.
Online retailer taps direct mail to drive incremental sales
A newly launched online retailer needed an effective way to increase sales but lacked a critical growth channel: direct mail. Having previously partnered with the client’s leadership team, Franklin Madison Direct was a trusted choice to develop and execute a data-driven direct mail strategy.
Retargeting campaign multiplies customer LTV
This specialty insurer wanted to optimize a generic retention program that was targeting past customers on a one-size-fits all basis. Franklin Madison Direct launched a CRM strategy that segmented past customers based on customer RFM (recency, frequency, monetary) data.
University optimizes paid search and digital channels to build awareness
A fully-accredited nonprofit teaching and research institution was looking to boost its enrollments, but its existing digital marketing agency was struggling to cost-effectively fill its enrollment pipeline with the necessary volume of prospective students.