SUCCESS STORIES

Surround™ amplifies success for top-tier brands

all industries

FM Direct clients integrated Surround, achieving an average 22% lift in performance

Nearly three dozen Franklin Madison Direct clients sought to improve the effectiveness of their mail campaigns without significantly raising budgets, aiming for higher response rates and conversions. Surround™ was presented to each brand as a tactic to deliver relevant and timely digital interactions to their mail recipients during the mail drop phase. By closely collaborating with each client to grasp their unique challenges and objectives, Franklin Madison Direct crafted customized Surround strategies that aligned precisely with each client’s goals. Real-time campaign performance monitoring through advanced analytics enabled FM Direct to make data-driven adjustments and improvements. This integrated approach, requiring only 5% of the total campaign budget, has significantly transformed clients’ programs. Leveraging Surround created cohesive and immersive customer experiences, while driving an average incremental increase of 22%.

The Problem

Clients needed a cost-effective way to boost mail campaign response rates and conversions without increasing budgets significantly.

The Solution

FM Direct implemented Surround, integrating digital ads with direct mail to create a seamless and engaging customer experience.

The Outcome

Surround drove a 22% average lift, enhancing response rates and campaign performance for 33 clients.

all industries

Our Impact

Average Mail Volume

The typical campaign included 455k direct mail pieces integrated with Surround.

Brands Using Surround

Surround was utilized by 33 brands across multiple industries.

Average Performance Lift

Campaigns leveraging Surround saw an average 22% increase in conversions.

Over the years, we have tested multiple channels, platforms, identity graphs, timing sequences, and creatives in the quest to find the sweet spot of efficiency and impact with respect to direct mail and digital integration. Surround is state of the art science and is now integral to all our clients’ DM campaigns.

Jake Bawolek,
digital media manager, franklin madison direct

Integrated direct mail & digital marketing

FM Direct’s integrated marketing approach combines data-driven direct mail with precise digital activation to maximize engagement and ROI. Using Surround™, we ensure that prospects receive timely, coordinated messaging across multiple touchpoints—including direct mail, display ads, social media, and email.

By aligning online and offline efforts, we help brands break through clutter and reach high-intent customers when it matters most.

Scale customer growth fast

Success Stories

Explore our success stories to see how FM Direct drives growth with highly targeted direct mail strategies.

A person uses a calculator while holding a paper with charts, with sunlight streaming in and documents spread on the desk.

Data Modeling, Financial Services

FMD drives 50% cost savings without sacrificing lead quality

A wealth management firm needed to drive continued growth while prioritizing higher-value prospects and reducing direct mail costs.

People looking at charts and using a calculator.

Data Modeling, Financial Services

Mid-size bank exceeds acquisition and CPA goals

A mid-size bank wanted to accelerate checking and deposit growth in a newer, low-awareness market. Previous efforts had struggled to gain traction, and leadership needed a partner who could find the right audiences, prove the channel could scale, and deliver measurable growth with a competitive CPA.

Data Modeling, Financial Services

Advanced modeling increased high-net-worth engagement

A large financial services brand experienced declining direct mail performance under a previous agency, particularly when targeting affluent households with investable assets exceeding $1 million. They needed a data-driven partner to revive the channel and prove incremental growth with a notoriously hard-to-reach audience.

BREAK THROUGH THE NOISE

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