Same Experts. New Name.
SeQuel Response and FM Engage are now Franklin Madison Direct. While our name has changed, everything else remains the same: our people, our process, and our passion for driving measurable results through direct marketing.
home services
Multi-channel strategy drove major lift for home protection brand
Looking to grow, this home protection provider was eager to establish a significant DTC presence in the direct mail channel, and beyond. Franklin Madison Direct’s proven, data-driven approach to mail and digital marketing was exactly what they were looking for in their new direct response partner. Using the FactorTest™ methodology, FM Direct tested a myriad of creative, list and offer combinations to identify the winning combinations of a multi-million piece campaign for a fraction of the cost. To further enhance offline campaign performance, Surround was activated to target prospects via email and Facebook before, during and after the direct mail in-home window. Compared to a holdout audience of prospects that only received direct mail, FM Direct’s multi-channel digital and direct mail strategy delivered an exceptional lift in campaign performance while significantly reducing CPAs, positioning the home protection provider for strong offline channel growth.
The Problem
The brand needed a scalable, data-driven strategy to grow its DTC presence and improve direct mail efficiency.
The Solution
FM Direct tested 256 creative/list/offer variations and integrated Surround’s digital targeting to enhance campaign effectiveness.
The Outcome
The campaign boosted sales rates by 120%, cut CPA by 43%, and set the stage for growth.
home services
Our Impact
Success Stories
Explore our success stories to see how FM Direct drives growth with highly targeted direct mail strategies.
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