Same Experts. New Name.
SeQuel Response and FM Engage are now Franklin Madison Direct. While our name has changed, everything else remains the same: our people, our process, and our passion for driving measurable results through direct marketing.
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Strategic multichannel approach increasesd sales while maintaining CPA goals
Direct mail had already proven itself as an effective acquisition channel for this meal subscription provider, but the client was looking for additional opportunities to raise sales yet maintain CPAs. After effectively launching the client into direct mail with a targeted program, FM Direct proposed a coordinated digital campaign to extend the life of the mail efforts by engaging with prospects across multiple channels. During the initial test, the client managed the digital strategy with results showing a modest lift. FM Direct then executed and managed the digital re-test, employing a strategic sequence of timely prospect touches based on the corresponding direct mail drop. FM Direct’s re-test effectively improved the stickiness of the direct mail campaign while preserving the campaign’s CPA targets.
The Problem
The client wanted to increase sales beyond direct mail while ensuring CPAs remained steady across acquisition efforts.
The Solution
FM Direct implemented a timed digital campaign, aligning email and Facebook ads with direct mail drops for maximum engagement.
The Outcome
The multichannel strategy increased sales rates by up to 21% without inflating acquisition costs.
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Our Impact
Success Stories
Explore our success stories to see how FM Direct drives growth with highly targeted direct mail strategies.
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