Same Experts. New Name.
SeQuel Response and FM Engage are now Franklin Madison Direct. While our name has changed, everything else remains the same: our people, our process, and our passion for driving measurable results through direct marketing.
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Strategic multichannel approach increasesd sales while maintaining CPA goals
Direct mail had already proven itself as an effective acquisition channel for this meal subscription provider, but the client was looking for additional opportunities to raise sales yet maintain CPAs. After effectively launching the client into direct mail with a targeted program, FM Direct proposed a coordinated digital campaign to extend the life of the mail efforts by engaging with prospects across multiple channels. During the initial test, the client managed the digital strategy with results showing a modest lift. FM Direct then executed and managed the digital re-test, employing a strategic sequence of timely prospect touches based on the corresponding direct mail drop. FM Direct’s re-test effectively improved the stickiness of the direct mail campaign while preserving the campaign’s CPA targets.
The Problem
The client wanted to increase sales beyond direct mail while ensuring CPAs remained steady across acquisition efforts.
The Solution
FM Direct implemented a timed digital campaign, aligning email and Facebook ads with direct mail drops for maximum engagement.
The Outcome
The multichannel strategy increased sales rates by up to 21% without inflating acquisition costs.
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Our Impact
Success Stories
Explore our success stories to see how FM Direct drives growth with highly targeted direct mail strategies.
Fresh personalization approach untaps new growth opportunity
When digital advertising and podcast conversions stalled, an investment platform turned to offline marketing. FM Direct created 20 unique data models and an engaging letter package, launching with 120k modeled records and 50k leads. The initial campaign achieved a CPA 83% below target, leading the client to expand future campaigns and increase mail volume sevenfold.
Read MoreFresh personalization approach untaps new growth opportunity
Direct mail proves profitable for lawn care subscription service
A subscription-based lawn care brand relied heavily on digital marketing but lacked a scalable, cost-efficient offline acquisition channel.
Read MoreDirect mail proves profitable for lawn care subscription service
Modeling drives 50% AOV lift for home warranty brand
An established brand in the home warranty space had already experienced success with direct mail and wanted to elevate its mature program to new levels of growth. To continue to scale those wins, Franklin Madison Direct concentrated on routine data and format testing. A review of data suppression strategies identified 15% more records from the brand’s strongest prospect sources.
Read MoreModeling drives 50% AOV lift for home warranty brand