Choosing the right direct marketing partner can have a significant impact on campaign performance, customer acquisition, and long-term growth. Brands today need more than execution support—they need strategic guidance, reliable attribution, and campaigns that continuously improve over time. How do…
You’re tracking hundreds of anonymous website visitors monthly, yet your digital retargeting campaigns are falling short. Or maybe you’re looking to boost your lead nurturing program and improve that CRM sales funnel, but you only have half-completed customer profiles or…
As the holiday season kicks off, we’re not only looking at an end-of-year sales surge but at a perfect time to reflect on strategy. For savvy marketers, this period is a launchpad into another year where competition will grow fiercer,…
Deciding between direct response agencies in 2025 could be the turning point for your brand’s success—or your biggest regret. The stakes are high, as your company will rely on this team for growth, and you will depend on them for…
With the right strategies, financial services and debt settlement brands can convert leads to clients through targeted and well-designed direct mail campaigns. In this article, we’ll discuss how to leverage data analytics and personalization, retargeting, digital integration, and smart testing…
One might assume that direct mail campaigns have taken a backseat to the more “modern” form of mail: email marketing. Yet, brands are continuing to use both channels to reach their top prospects and drive sustainable growth. In this comparison…
With recent shifts in Google advertising technology, such as implementing anti-tracking measures and cookie restrictions on Chrome and Android devices, digital marketers have grappled with ‘signal loss’ and marketing headaches. Yet, new strategies are emerging, like using second-party purchase data to create offline lookalike models.…
Measuring incrementality in marketing campaigns provides a critical view into the direct impact and true value of your channels and strategies on audience behavior. In today’s Q&A, Franklin Madison Direct’s Senior Marketing Strategist, Ryan Wilder, answers top marketer questions about…
In today’s Q&A guide, we address the impending removal of Google’s third-party cookies. Jake Bawolek, Franklin Madison Direct’s Digital Media Manager, will provide valuable insights and share a third-party cookie alternative to help you successfully adapt your prospecting strategies. Cliff…
Perhaps you invested considerable time, effort, and resources into creating an integrated direct response campaign. As the campaign launches, you notice it’s not delivering the results you expected. Your multichannel marketing strategy is collapsing before your eyes like a poorly…
