Same Experts. New Name.
SeQuel Response and FM Engage are now Franklin Madison Direct. While our name has changed, everything else remains the same: our people, our process, and our passion for driving measurable results through direct marketing.
consumer/retail
Data-driven direct mail boosted seasonal pop-up sales and in-store engagement
Having previously managed its mailings in-house, a food and beverage retailer sought a direct mail agency to increase traffic and sales at their seasonal pop-up locations. Franklin Madison Direct launched a direct mail campaign to support hundreds of locations. The campaign was tailored to the specific sales goals of each pop-up and strategically timed to coincide with every store opening. The plan also included store-specific prospect models based on purchase propensity and geographic location. FM Direct’s creative team designed postcard mailers that featured exclusive in-store offers and when scanned, displayed the offer to the cashier via the point-of-sale system. During the campaign, FM Direct effectively navigated changes in store locations and adapted offers as needed, while providing daily analytics reports to monitor location-specific trends. Based on directly attributable offers, 13% of the seasonal transactions were driven from a direct mail piece. With the help from FM Direct, the retailer successfully scaled its mail program and achieved its critical quarterly goals.
The Problem
A retailer needed a scalable, data-driven mail strategy to increase store traffic and sales at seasonal pop-up locations.
The Solution
FM Direct created a targeted mail campaign with store-specific prospect models and dynamic offers integrated into the POS system.
The Outcome
Direct mail drove 13% of seasonal sales, with a 200% ROAS and higher per-transaction purchases.
consumer/retail
Our Impact
Success Stories
Read our success stories to uncover how we’ve driven results for subscription companies like yours.
Online retailer taps direct mail to drive incremental sales
A newly launched online retailer needed an effective way to increase sales but lacked a critical growth channel: direct mail. Having previously partnered with the client’s leadership team, Franklin Madison Direct was a trusted choice to develop and execute a data-driven direct mail strategy.
Retargeting campaign multiplies customer LTV
This specialty insurer wanted to optimize a generic retention program that was targeting past customers on a one-size-fits all basis. Franklin Madison Direct launched a CRM strategy that segmented past customers based on customer RFM (recency, frequency, monetary) data.
University optimizes paid search and digital channels to build awareness
A fully-accredited nonprofit teaching and research institution was looking to boost its enrollments, but its existing digital marketing agency was struggling to cost-effectively fill its enrollment pipeline with the necessary volume of prospective students.