Same Experts. New Name.
SeQuel Response and FM Engage are now Franklin Madison Direct. While our name has changed, everything else remains the same: our people, our process, and our passion for driving measurable results through direct marketing.
HOME SERVICES
Integrated direct mail strategy improved acquisition and reduced costs
A regional telecommunications provider, previously managing direct mail campaigns in-house, sought to accelerate customer acquisition across both new and existing service areas. Franklin Madison Direct set up a creative A/B test using a redesigned envelope format, personalized to provide the best pricing options within each of the client’s seven geo-markets and internet speed service areas. Additionally, FM Direct compared its prospect modeling against the client’s in-house model selection. To enhance the campaign’s impact, Surround™ supplemented the direct mail strategy with a coordinated sequence of messages across online channels. Despite launching during a typically slow season, the campaign delivered the strongest performance of the year. In the highest-profit markets, FM Direct’s integrated approach achieved a 14% improvement compared to the control.
The Problem
The telecom provider struggled to scale customer acquisition and faced inefficiencies while managing direct mail in-house.
The Solution
FM Direct optimized creative, refined prospect targeting, and activated Surround digital ads to maximize acquisition efficiency.
The Outcome
Acquisition improved by 14%, costs dropped 5%, and Surround™ achieved a sub-$50 CPL.
HOME SERVICES
Our Impact
Success Stories
Discover how FM Direct helps financial companies outpace the competition and achieve measurable, winning results.
Online retailer taps direct mail to drive incremental sales
A newly launched online retailer needed an effective way to increase sales but lacked a critical growth channel: direct mail. Having previously partnered with the client’s leadership team, Franklin Madison Direct was a trusted choice to develop and execute a data-driven direct mail strategy.
Retargeting campaign multiplies customer LTV
This specialty insurer wanted to optimize a generic retention program that was targeting past customers on a one-size-fits all basis. Franklin Madison Direct launched a CRM strategy that segmented past customers based on customer RFM (recency, frequency, monetary) data.
University optimizes paid search and digital channels to build awareness
A fully-accredited nonprofit teaching and research institution was looking to boost its enrollments, but its existing digital marketing agency was struggling to cost-effectively fill its enrollment pipeline with the necessary volume of prospective students.