Same Experts. New Name.
SeQuel Response and FM Engage are now Franklin Madison Direct. While our name has changed, everything else remains the same: our people, our process, and our passion for driving measurable results through direct marketing.
home services
Custom data models outperformed expectations, increasing sales and scaling success
A home and auto warranty company had a mature and high-volume direct mail program but was not seeing the sales growth it was hoping for. Franklin Madison Direct provided a test campaign that included data models with an ongoing source of incremental records. The modeling results were impressive enough to earn a spot as control data, adding scale and additional sales that they would not have received outside of FM Direct. The models finished with a 38% higher sales rate than the goal, with the best model finishing 133% better than the target. This was a significant accomplishment for the client and helped achieve their objective of boosting sales. As a result, the client will continue relying on FM Direct to provide incremental data.
The Problem
Despite a mature direct mail program, the home and auto warranty company wasn’t seeing the sales growth it needed to meet its ambitious targets.
The Solution
FM Direct tested data models that delivered incremental prospects, optimizing sales rates and outperforming existing targeting methods.
The Outcome
Sales rate improved by 38%, with the best model surpassing goals by 133%.
home services
Our Impact
Success Stories
FM Direct allows investment firms to reach high-net-worth clients. Explore our success stories to find out how.
Online retailer taps direct mail to drive incremental sales
A newly launched online retailer needed an effective way to increase sales but lacked a critical growth channel: direct mail. Having previously partnered with the client’s leadership team, Franklin Madison Direct was a trusted choice to develop and execute a data-driven direct mail strategy.
Retargeting campaign multiplies customer LTV
This specialty insurer wanted to optimize a generic retention program that was targeting past customers on a one-size-fits all basis. Franklin Madison Direct launched a CRM strategy that segmented past customers based on customer RFM (recency, frequency, monetary) data.
University optimizes paid search and digital channels to build awareness
A fully-accredited nonprofit teaching and research institution was looking to boost its enrollments, but its existing digital marketing agency was struggling to cost-effectively fill its enrollment pipeline with the necessary volume of prospective students.