SUCCESS STORIES

Warranty brand achieves significant sales growth with FM Direct’s data models

home services

Custom data models outperformed expectations, increasing sales and scaling success

A home and auto warranty company had a mature and high-volume direct mail program but was not seeing the sales growth it was hoping for. Franklin Madison Direct provided a test campaign that included data models with an ongoing source of incremental records. The modeling results were impressive enough to earn a spot as control data, adding scale and additional sales that they would not have received outside of FM Direct. The models finished with a 38% higher sales rate than the goal, with the best model finishing 133% better than the target. This was a significant accomplishment for the client and helped achieve their objective of boosting sales. As a result, the client will continue relying on FM Direct to provide incremental data.

The Problem

Despite a mature direct mail program, the home and auto warranty company wasn’t seeing the sales growth it needed to meet its ambitious targets.

The Solution

FM Direct tested data models that delivered incremental prospects, optimizing sales rates and outperforming existing targeting methods.

The Outcome

Sales rate improved by 38%, with the best model surpassing goals by 133%.

home services

Our Impact

Sales Rate Increase

Sales rate improved by 38%, with the best model surpassing goals by 133%.

New Control Model

FM Direct’s data model outperformed others and was named the new control strategy.

Top Model Performance

The best-performing model exceeded its KPI goal by 133%.

This success is a tangible demonstration of the unmatched potential targeted direct mail holds in fueling growth. Each campaign isn’t just a mailing; it’s a strategic leap forward in sales.

Katie Amundson
Director of Data Acquisition, franklin madison direct

Precision targeting with advanced modeling

Franklin Madison Direct leverages proprietary modeling solutions to pinpoint high-value prospects and optimize direct mail performance. By analyzing transactional, demographic, and behavioral data, we build predictive models that identify audiences most likely to convert.

Our data-driven approach ensures brands reach the right prospects at the right time, improving response rates and lowering acquisition costs. Whether testing new segments or refining existing lists, FM Direct’s modeling expertise delivers more efficient and scalable direct mail programs.

Find your best prospects

Success Stories

Explore our success stories to see how FM Direct drives growth with highly targeted direct mail strategies.

A person uses a calculator while holding a paper with charts, with sunlight streaming in and documents spread on the desk.

Data Modeling, Financial Services

FMD drives 50% cost savings without sacrificing lead quality

A wealth management firm needed to drive continued growth while prioritizing higher-value prospects and reducing direct mail costs.

People looking at charts and using a calculator.

Data Modeling, Financial Services

Mid-size bank exceeds acquisition and CPA goals

A mid-size bank wanted to accelerate checking and deposit growth in a newer, low-awareness market. Previous efforts had struggled to gain traction, and leadership needed a partner who could find the right audiences, prove the channel could scale, and deliver measurable growth with a competitive CPA.

Data Modeling, Financial Services

Advanced modeling increased high-net-worth engagement

A large financial services brand experienced declining direct mail performance under a previous agency, particularly when targeting affluent households with investable assets exceeding $1 million. They needed a data-driven partner to revive the channel and prove incremental growth with a notoriously hard-to-reach audience.

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