Same Experts. New Name.
SeQuel Response and FM Engage are now Franklin Madison Direct. While our name has changed, everything else remains the same: our people, our process, and our passion for driving measurable results through direct marketing.
Consumer/Retail
Targeted direct mail strategy drives 3x ROI for women’s apparel brand during peak season
A women’s apparel company approached Franklin Madison Direct to target existing customers, drive a high volume of orders, and prove the incrementality of direct mail against a holdout audience. FM Direct utilized customer segmentation to identify the most valuable targets to receive an effective, cost-efficient mailer during the peak buying season of Black Friday and Cyber Monday. To maximize the campaign’s reach, Surround™ was activated to deliver digital ads to prospects within the mail’s in-home window. The combination of targeted mail, customer segmentation, and digital ad integration resulted in a 3x return on investment. This success laid the groundwork for future campaigns and established the foundation for a long-term partnership.
The Problem
Despite a strong digital presence, the online retailer lacked a solid strategy for using direct mail to boost orders and ROI.
The Solution
FM Direct leveraged customer segmentation, strategic timing, and Surround™ to optimize direct mail impact.
The Outcome
The campaign generated 5,000+ orders, a 35% lift, and a 3x return on investment.
Consumer/Retail
Our Impact
Success Stories
Explore our success stories to see how FM Direct drives growth with highly targeted direct mail strategies.
Modeling drives 50% AOV lift for home warranty brand
An established brand in the home warranty space had already experienced success with direct mail and wanted to elevate its mature program to new levels of growth. To continue to scale those wins, Franklin Madison Direct concentrated on routine data and format testing. A review of data suppression strategies identified 15% more records from the brand’s strongest prospect sources.
Investment brand unlocks high-quality leads with integrated direct response
After a successful launch into the mail channel, this meal delivery service was eager to maximize direct mail’s potential as a high-performing marketing channel. Franklin Madison Direct recommended merging the strengths of direct mail and digital advertising by reaching direct mail recipients through digital impressions before and during the mail delivery process via Surround™.
Online retailer taps direct mail to drive incremental sales
A newly launched online retailer needed an effective way to increase sales but lacked a critical growth channel: direct mail. Having previously partnered with the client’s leadership team, Franklin Madison Direct was a trusted choice to develop and execute a data-driven direct mail strategy.