Same Experts. New Name.
SeQuel Response and FM Engage are now Franklin Madison Direct. While our name has changed, everything else remains the same: our people, our process, and our passion for driving measurable results through direct marketing.
home services
Custom data models outperformed expectations, increasing sales and scaling success
A home and auto warranty company had a mature and high-volume direct mail program but was not seeing the sales growth it was hoping for. Franklin Madison Direct provided a test campaign that included data models with an ongoing source of incremental records. The modeling results were impressive enough to earn a spot as control data, adding scale and additional sales that they would not have received outside of FM Direct. The models finished with a 38% higher sales rate than the goal, with the best model finishing 133% better than the target. This was a significant accomplishment for the client and helped achieve their objective of boosting sales. As a result, the client will continue relying on FM Direct to provide incremental data.
The Problem
Despite a mature direct mail program, the home and auto warranty company wasn’t seeing the sales growth it needed to meet its ambitious targets.
The Solution
FM Direct tested data models that delivered incremental prospects, optimizing sales rates and outperforming existing targeting methods.
The Outcome
Sales rate improved by 38%, with the best model surpassing goals by 133%.
home services
Our Impact
Success Stories
Explore our success stories to see how FM Direct drives growth with highly targeted direct mail strategies.
Fresh personalization approach untaps new growth opportunity
When digital advertising and podcast conversions stalled, an investment platform turned to offline marketing. FM Direct created 20 unique data models and an engaging letter package, launching with 120k modeled records and 50k leads. The initial campaign achieved a CPA 83% below target, leading the client to expand future campaigns and increase mail volume sevenfold.
Read MoreFresh personalization approach untaps new growth opportunity
Direct mail proves profitable for lawn care subscription service
A subscription-based lawn care brand relied heavily on digital marketing but lacked a scalable, cost-efficient offline acquisition channel.
Read MoreDirect mail proves profitable for lawn care subscription service
Modeling drives 50% AOV lift for home warranty brand
An established brand in the home warranty space had already experienced success with direct mail and wanted to elevate its mature program to new levels of growth. To continue to scale those wins, Franklin Madison Direct concentrated on routine data and format testing. A review of data suppression strategies identified 15% more records from the brand’s strongest prospect sources.
Read MoreModeling drives 50% AOV lift for home warranty brand