Same Experts. New Name.
SeQuel Response and FM Engage are now Franklin Madison Direct. While our name has changed, everything else remains the same: our people, our process, and our passion for driving measurable results through direct marketing.
home services
Custom data models outperformed expectations, increasing sales and scaling success
A home and auto warranty company had a mature and high-volume direct mail program but was not seeing the sales growth it was hoping for. Franklin Madison Direct provided a test campaign that included data models with an ongoing source of incremental records. The modeling results were impressive enough to earn a spot as control data, adding scale and additional sales that they would not have received outside of FM Direct. The models finished with a 38% higher sales rate than the goal, with the best model finishing 133% better than the target. This was a significant accomplishment for the client and helped achieve their objective of boosting sales. As a result, the client will continue relying on FM Direct to provide incremental data.
The Problem
Despite a mature direct mail program, the home and auto warranty company wasn’t seeing the sales growth it needed to meet its ambitious targets.
The Solution
FM Direct tested data models that delivered incremental prospects, optimizing sales rates and outperforming existing targeting methods.
The Outcome
Sales rate improved by 38%, with the best model surpassing goals by 133%.
home services
Our Impact
Success Stories
FM Direct allows investment firms to reach high-net-worth clients. Explore our success stories to find out how.
Modeling drives 50% AOV lift for home warranty brand
An established brand in the home warranty space had already experienced success with direct mail and wanted to elevate its mature program to new levels of growth. To continue to scale those wins, Franklin Madison Direct concentrated on routine data and format testing. A review of data suppression strategies identified 15% more records from the brand’s strongest prospect sources.
Investment brand unlocks high-quality leads with integrated direct response
After a successful launch into the mail channel, this meal delivery service was eager to maximize direct mail’s potential as a high-performing marketing channel. Franklin Madison Direct recommended merging the strengths of direct mail and digital advertising by reaching direct mail recipients through digital impressions before and during the mail delivery process via Surround™.
Online retailer taps direct mail to drive incremental sales
A newly launched online retailer needed an effective way to increase sales but lacked a critical growth channel: direct mail. Having previously partnered with the client’s leadership team, Franklin Madison Direct was a trusted choice to develop and execute a data-driven direct mail strategy.