Same Experts. New Name.
SeQuel Response and FM Engage are now Franklin Madison Direct. While our name has changed, everything else remains the same: our people, our process, and our passion for driving measurable results through direct marketing.
Home services
Franklin Madison Direct reclaims partnership with superior performance
A home services brand chose an alternate vendor, but later renewed its partnership with FM Direct after experiencing performance inefficiencies. FM Direct was tasked with sourcing nearly one million records for a head-to-head test campaign against the existing vendor, which included Surround’s digital campaign on all records. After analyzing performance, FM Direct’s data outperformed the other vendor’s by nearly 60%, and the proprietary digital integration resulted in an 80% lift over holdout. Recognizing the value of FM Direct’s excellent data and digital strategy, the brand not only returned its mail program to FM Direct’s management, but also anticipates expanding the partnership in the years ahead.
The Problem
After switching vendors, the brand experienced inefficiencies in performance and costs, prompting a critical re-evaluation of direct mail strategy.
The Solution
FM Direct executed a data-driven test with digital integration to benchmark performance and identify the best acquisition strategy.
The Outcome
FM Direct’s superior data and digital strategy drove a 58% higher sales rate and 37% lower CPA, securing a renewed and expanded partnership.
Home services
Our Impact
Success Stories
See how our agency helps home service providers increase leads, bookings, and client retention through targeted direct mail strategies.
Modeling drives 50% AOV lift for home warranty brand
An established brand in the home warranty space had already experienced success with direct mail and wanted to elevate its mature program to new levels of growth. To continue to scale those wins, Franklin Madison Direct concentrated on routine data and format testing. A review of data suppression strategies identified 15% more records from the brand’s strongest prospect sources.
Investment brand unlocks high-quality leads with integrated direct response
After a successful launch into the mail channel, this meal delivery service was eager to maximize direct mail’s potential as a high-performing marketing channel. Franklin Madison Direct recommended merging the strengths of direct mail and digital advertising by reaching direct mail recipients through digital impressions before and during the mail delivery process via Surround™.
Online retailer taps direct mail to drive incremental sales
A newly launched online retailer needed an effective way to increase sales but lacked a critical growth channel: direct mail. Having previously partnered with the client’s leadership team, Franklin Madison Direct was a trusted choice to develop and execute a data-driven direct mail strategy.