SUCCESS STORIES

Campaign takeover yields thousands of new appointments for vet clinic

other industries

Direct mail and digital integration accelerated new patient acquisition at record efficiency

Looking to push beyond automated direct mail platforms and drive appointments at a low cost, a veterinary clinic was eager to find a strategic partner to target prospects near their new branch locations. Franklin Madison Direct’s turnkey, full-service model proved to be exactly what the brand was looking for. After a successful relaunch into the mail channel, Surround™ was activated to target prospects via display ads before, during, and after direct mail’s in-home window. By utilizing a multi-channel digital and direct mail strategy, FM Direct beat the clinic’s CPA goal by 60% and secured more than 3,000 new appointments. As a result, the brand chose FM Direct as its direct response agency for future acquisition campaigns. This mutually beneficial partnership has positioned the clinic for promising growth both offline and online.

The Problem

Despite efforts with automated mail, the clinic struggled to engage nearby prospects effectively and drive appointments at scale.

The Solution

FM Direct integrated direct mail with digital targeting to optimize reach and appointment conversions.

The Outcome

FM Direct’s strategy delivered 3,000+ new appointments at a highly efficient $100 CPA.

other industries

Our Impact

Cost Per Appointment

FM Direct’s campaign reduced CPA to $100—beating the client’s $250 target by 60%.

Mail Pieces Delivered

The campaign deployed 335,000 highly targeted mail pieces to drive engagement.

New Patient Appointments

FM Direct’s strategic integration secured over 3,000 new patient appointments for the clinic.

What sets FM Direct apart is their commitment to delivering measurable results and their proactive communication throughout the entire process. We felt like true partners in this endeavor, and their professionalism and creativity played a pivotal role in our campaign’s success.

katherine,
VP Acquisition Marketing, Veterinary Services

Integrated direct mail & digital marketing

FM Direct’s integrated marketing approach combines data-driven direct mail with precise digital activation to maximize engagement and ROI. Using Surround™, we ensure that prospects receive timely, coordinated messaging across multiple touchpoints—including direct mail, display ads, social media, and email.

By aligning online and offline efforts, we help brands break through clutter and reach high-intent customers when it matters most.

Scale customer growth fast

Success Stories

Explore our success stories to see how FM Direct drives growth with highly targeted direct mail strategies.

A person uses a calculator while holding a paper with charts, with sunlight streaming in and documents spread on the desk.

Data Modeling, Financial Services

FMD drives 50% cost savings without sacrificing lead quality

A wealth management firm needed to drive continued growth while prioritizing higher-value prospects and reducing direct mail costs.

People looking at charts and using a calculator.

Data Modeling, Financial Services

Mid-size bank exceeds acquisition and CPA goals

A mid-size bank wanted to accelerate checking and deposit growth in a newer, low-awareness market. Previous efforts had struggled to gain traction, and leadership needed a partner who could find the right audiences, prove the channel could scale, and deliver measurable growth with a competitive CPA.

Data Modeling, Financial Services

Advanced modeling increased high-net-worth engagement

A large financial services brand experienced declining direct mail performance under a previous agency, particularly when targeting affluent households with investable assets exceeding $1 million. They needed a data-driven partner to revive the channel and prove incremental growth with a notoriously hard-to-reach audience.

BREAK THROUGH THE NOISE

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