Same Experts. New Name.
SeQuel Response and FM Engage are now Franklin Madison Direct. While our name has changed, everything else remains the same: our people, our process, and our passion for driving measurable results through direct marketing.
financial services
FMD optimized targeting and format, driving more qualified leads while significantly reducing direct mail costs
A wealth management firm needed to drive continued growth while prioritizing higher-value prospects and reducing direct mail costs.
Franklin Madison Direct evaluated campaign performance to identify the prospect lists, formats, and offers that generated the highest number of qualified leads. Using these insights, the team rebuilt prospect models, increased frequency
on top-performing lists, and refined the strategy to prioritize $1M+ audiences. This included redesigning creative into more cost-efficient formats, allowing the campaign to maintain strong performance while reducing overall spend.
By transitioning to a lower-cost mailer that delivered 3x the amount of qualified leads at about half the cost, FMD improved efficiency and helped the client scale high-value customer acquisition more effectively.
The Problem
A wealth management firm needed continued growth while prioritizing higher-value prospects and reducing direct mail costs.
The Solution
FMD rebuilt prospect models, prioritized $1M+ audiences, and introduced more efficient direct mail formats.
The Outcome
Qualified leads tripled year-over-year while direct mail costs were reduced significantly.
financial services
Our Impact
Success Stories
Explore our success stories to see how FM Direct drives growth with highly targeted direct mail strategies.
FMD drives 50% cost savings without sacrificing lead quality
A wealth management firm needed to drive continued growth while prioritizing higher-value prospects and reducing direct mail costs.
Read MoreFMD drives 50% cost savings without sacrificing lead quality
Mid-size bank exceeds acquisition and CPA goals
A mid-size bank wanted to accelerate checking and deposit growth in a newer, low-awareness market. Previous efforts had struggled to gain traction, and
leadership needed a partner who could find the right audiences, prove the channel could scale, and deliver measurable growth with a competitive CPA.
Read MoreMid-size bank exceeds acquisition and CPA goals
Advanced modeling increased high-net-worth engagement
A large financial services brand experienced declining direct mail performance under a previous agency, particularly when targeting affluent households with investable assets exceeding $1 million. They needed a data-driven partner to revive the channel and prove incremental growth with a notoriously hard-to-reach audience.
Read MoreAdvanced modeling increased high-net-worth engagement