Same Experts. New Name.
SeQuel Response and FM Engage are now Franklin Madison Direct. While our name has changed, everything else remains the same: our people, our process, and our passion for driving measurable results through direct marketing.
OTHER INDUSTRIES
FactorTest™ optimized direct mail, driving efficiency and rapid scale
To expand its audience and improve cost per acquisition, a hearing aid manufacturer sought the expertise of a direct response agency partner to explore growth opportunities beyond digital channels. By implementing the FactorTest methodology for the brand’s initial mailing, Franklin Madison Direct identified the optimal combination of data and creative. The knowledge gained during an eight-month testing period proved to be invaluable, ultimately leading to the creation of an evergreen program that rapidly increased from 50,000 to 500,000 pieces. The brand was particularly impressed by the notable performance enhancements, including a 25% decrease in CPA/CAC. This success laid the foundation for a strong and mutually beneficial partnership built on trust and understanding, fostering the development of a robust and sustainable mail program that effectively reaches the brand’s best audience.
The Problem
High customer acquisition costs were undermining the hearing aid manufacturer’s ability to expand its reach beyond digital channels.
The Solution
FM Direct used rigorous data and creative testing to optimize response rates and drive efficiency.
The Outcome
Direct mail became a scalable growth channel, cutting CPA by 25% while increasing sales.
OTHER INDUSTRIES
Our Impact
Success Stories
Discover how FM Direct helps financial companies outpace the competition and achieve measurable, winning results.
Modeling drives 50% AOV lift for home warranty brand
An established brand in the home warranty space had already experienced success with direct mail and wanted to elevate its mature program to new levels of growth. To continue to scale those wins, Franklin Madison Direct concentrated on routine data and format testing. A review of data suppression strategies identified 15% more records from the brand’s strongest prospect sources.
Investment brand unlocks high-quality leads with integrated direct response
After a successful launch into the mail channel, this meal delivery service was eager to maximize direct mail’s potential as a high-performing marketing channel. Franklin Madison Direct recommended merging the strengths of direct mail and digital advertising by reaching direct mail recipients through digital impressions before and during the mail delivery process via Surround™.
Online retailer taps direct mail to drive incremental sales
A newly launched online retailer needed an effective way to increase sales but lacked a critical growth channel: direct mail. Having previously partnered with the client’s leadership team, Franklin Madison Direct was a trusted choice to develop and execute a data-driven direct mail strategy.