SUCCESS STORIES

Campaign takeover propels clothing brand to new heights

Consumer/Retail

Strategic direct mail relaunch lifted performance for womenswear brand

A fast-growing womenswear brand was in search of improved mail campaign management and execution, while retaining high performance. Franklin Madison Direct relaunched the brand into mailboxes with a systematic testing approach that included a fresh creative strategy. To further enhance offline campaign performance, Surround™ was activated to target prospects through display advertisements during and after the direct mail in-home window. This new approach to direct mail surpassed the average return on ad spend (ROAS) of their previous agency and generated hundreds of mail-attributable orders. Impressed by the campaign results, the brand chose FM Direct as their direct mail partner for subsequent acquisition campaigns. The brand’s revived direct mail program now includes both solo mail and shared mail, as well as retention campaigns targeting lapsed and existing customers.

The Problem

Efficient campaign management was elusive for a fast-growing womenswear company, limiting performance gains.

The Solution

ROAS increased by 16%, and direct mail became a foundational growth channel.

The Outcome

The campaign generated 3,500+ orders, $1.3M+ in revenue, and a 5x return on ad spend.

Consumer/Retail

Our Impact

Higher ROAS

The campaign delivered a return on ad spend (ROAS) of over 5x.

Total ROAS

The campaign achieved a strong 4.3x return on ad spend.

Performance Win

The campaign exceeded the brand’s bottom-line goal by 72%.

This program has been a prime example of how FM Direct’s expert management, execution, and testing processes can not only revive a direct mail program, but take it to a new level.

preston carroll,
Sr. Marketing Strategist, franklin madison direct

Integrated direct mail & digital marketing

FM Direct’s integrated marketing approach combines data-driven direct mail with precise digital activation to maximize engagement and ROI. Using Surround™, we ensure that prospects receive timely, coordinated messaging across multiple touchpoints—including direct mail, display ads, social media, and email.

By aligning online and offline efforts, we help brands break through clutter and reach high-intent customers when it matters most.

Scale customer growth fast

Success Stories

Explore our success stories to see how FM Direct drives growth with highly targeted direct mail strategies.

A person uses a calculator while holding a paper with charts, with sunlight streaming in and documents spread on the desk.

Data Modeling, Financial Services

FMD drives 50% cost savings without sacrificing lead quality

A wealth management firm needed to drive continued growth while prioritizing higher-value prospects and reducing direct mail costs.

People looking at charts and using a calculator.

Data Modeling, Financial Services

Mid-size bank exceeds acquisition and CPA goals

A mid-size bank wanted to accelerate checking and deposit growth in a newer, low-awareness market. Previous efforts had struggled to gain traction, and leadership needed a partner who could find the right audiences, prove the channel could scale, and deliver measurable growth with a competitive CPA.

Data Modeling, Financial Services

Advanced modeling increased high-net-worth engagement

A large financial services brand experienced declining direct mail performance under a previous agency, particularly when targeting affluent households with investable assets exceeding $1 million. They needed a data-driven partner to revive the channel and prove incremental growth with a notoriously hard-to-reach audience.

BREAK THROUGH THE NOISE

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