SUCCESS STORIES

Targeted direct mail campaign drives retail store sales and traffic

consumer/retail

Data-driven direct mail boosted seasonal pop-up sales and in-store engagement

Having previously managed its mailings in-house, a food and beverage retailer sought a direct mail agency to increase traffic and sales at their seasonal pop-up locations. Franklin Madison Direct launched a direct mail campaign to support hundreds of locations. The campaign was tailored to the specific sales goals of each pop-up and strategically timed to coincide with every store opening. The plan also included store-specific prospect models based on purchase propensity and geographic location. FM Direct’s creative team designed postcard mailers that featured exclusive in-store offers and when scanned, displayed the offer to the cashier via the point-of-sale system. During the campaign, FM Direct effectively navigated changes in store locations and adapted offers as needed, while providing daily analytics reports to monitor location-specific trends. Based on directly attributable offers, 13% of the seasonal transactions were driven from a direct mail piece. With the help from FM Direct, the retailer successfully scaled its mail program and achieved its critical quarterly goals.

The Problem

A retailer needed a scalable, data-driven mail strategy to increase store traffic and sales at seasonal pop-up locations.

The Solution

FM Direct created a targeted mail campaign with store-specific prospect models and dynamic offers integrated into the POS system.

The Outcome

Direct mail drove 13% of seasonal sales, with a 200% ROAS and higher per-transaction purchases.

Person paying with a credit card at a store.

consumer/retail

Our Impact

Return on Ad Spend (ROAS)

Direct mail efforts delivered a 200% ROAS.

Sales Rate

Mail-driven purchases contributed to nearly 2% of total seasonal sales.

Increase in Items Purchased

Mail recipients bought 6% more items per transaction.

Each year FM Direct consistently shows us they’re not only leaders in the direct mail space, but fantastic partners amidst some of our last-minute business challenges.

Jared, Director of Partnerships & Community Marketing

Precision targeting with advanced modeling

Franklin Madison Direct leverages proprietary modeling solutions to pinpoint high-value prospects and optimize direct mail performance. By analyzing transactional, demographic, and behavioral data, we build predictive models that identify audiences most likely to convert.

Our data-driven approach ensures brands reach the right prospects at the right time, improving response rates and lowering acquisition costs. Whether testing new segments or refining existing lists, FM Direct’s modeling expertise delivers more efficient and scalable direct mail programs.

Find your best prospects

Success Stories

Explore our success stories to see how FM Direct drives growth with highly targeted direct mail strategies.

A person uses a calculator while holding a paper with charts, with sunlight streaming in and documents spread on the desk.

Data Modeling, Financial Services

FMD drives 50% cost savings without sacrificing lead quality

A wealth management firm needed to drive continued growth while prioritizing higher-value prospects and reducing direct mail costs.

People looking at charts and using a calculator.

Data Modeling, Financial Services

Mid-size bank exceeds acquisition and CPA goals

A mid-size bank wanted to accelerate checking and deposit growth in a newer, low-awareness market. Previous efforts had struggled to gain traction, and leadership needed a partner who could find the right audiences, prove the channel could scale, and deliver measurable growth with a competitive CPA.

Data Modeling, Financial Services

Advanced modeling increased high-net-worth engagement

A large financial services brand experienced declining direct mail performance under a previous agency, particularly when targeting affluent households with investable assets exceeding $1 million. They needed a data-driven partner to revive the channel and prove incremental growth with a notoriously hard-to-reach audience.

BREAK THROUGH THE NOISE

Launch your next campaign with confidence

Start Your Test