Same Experts. New Name.
SeQuel Response and FM Engage are now Franklin Madison Direct. While our name has changed, everything else remains the same: our people, our process, and our passion for driving measurable results through direct marketing.
consumer/retail
Data-driven direct mail boosted seasonal pop-up sales and in-store engagement
Having previously managed its mailings in-house, a food and beverage retailer sought a direct mail agency to increase traffic and sales at their seasonal pop-up locations. Franklin Madison Direct launched a direct mail campaign to support hundreds of locations. The campaign was tailored to the specific sales goals of each pop-up and strategically timed to coincide with every store opening. The plan also included store-specific prospect models based on purchase propensity and geographic location. FM Direct’s creative team designed postcard mailers that featured exclusive in-store offers and when scanned, displayed the offer to the cashier via the point-of-sale system. During the campaign, FM Direct effectively navigated changes in store locations and adapted offers as needed, while providing daily analytics reports to monitor location-specific trends. Based on directly attributable offers, 13% of the seasonal transactions were driven from a direct mail piece. With the help from FM Direct, the retailer successfully scaled its mail program and achieved its critical quarterly goals.
The Problem
A retailer needed a scalable, data-driven mail strategy to increase store traffic and sales at seasonal pop-up locations.
The Solution
FM Direct created a targeted mail campaign with store-specific prospect models and dynamic offers integrated into the POS system.
The Outcome
Direct mail drove 13% of seasonal sales, with a 200% ROAS and higher per-transaction purchases.
consumer/retail
Our Impact
Success Stories
Read our success stories to uncover how we’ve driven results for subscription companies like yours.
Modeling drives 50% AOV lift for home warranty brand
An established brand in the home warranty space had already experienced success with direct mail and wanted to elevate its mature program to new levels of growth. To continue to scale those wins, Franklin Madison Direct concentrated on routine data and format testing. A review of data suppression strategies identified 15% more records from the brand’s strongest prospect sources.
Investment brand unlocks high-quality leads with integrated direct response
After a successful launch into the mail channel, this meal delivery service was eager to maximize direct mail’s potential as a high-performing marketing channel. Franklin Madison Direct recommended merging the strengths of direct mail and digital advertising by reaching direct mail recipients through digital impressions before and during the mail delivery process via Surround™.
Online retailer taps direct mail to drive incremental sales
A newly launched online retailer needed an effective way to increase sales but lacked a critical growth channel: direct mail. Having previously partnered with the client’s leadership team, Franklin Madison Direct was a trusted choice to develop and execute a data-driven direct mail strategy.