Same Experts. New Name.
SeQuel Response and FM Engage are now Franklin Madison Direct. While our name has changed, everything else remains the same: our people, our process, and our passion for driving measurable results through direct marketing.
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Surround™ amplified direct mail efforts, driving over 320 new customer purchases
A meal delivery brand was looking to maximize the performance of its largest direct mail campaign of the season. Rather than run two mail-only campaigns, the brand utilized Surround to execute a coordinated direct mail and digital marketing strategy. Franklin Madison Direct leveraged the brand’s direct mail prospect list to target that same audience online with programmatic display advertisements during the mail program’s in-home window. The digital campaign reached nearly 65% of prospects (113K+) with an average of 8.6 impressions/person — generating more than 1K clicks and 320 purchase conversions.
The Problem
A meal delivery brand sought to maximize conversions from its seasonal direct mail campaign without increasing costs.
The Solution
FM Direct integrated digital display ads with direct mail, retargeting 113K+ prospects online during the campaign’s in-home window.
The Outcome
The campaign delivered 320+ conversions, engaged 113K+ prospects, and achieved an efficient $33 CPA.
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Our Impact
Success Stories
Explore our success stories to see how FM Direct drives growth with highly targeted direct mail strategies.
Direct Mail Volume & Trends Report: Q2 2025
Following a strong first quarter, direct marketers mailed 6.2 billion pieces in Q2 2025 – bringing 2025’s total direct mail volume to 13.5 billion pieces. While direct mail volume is trailing 2024’s second quarter by 15.7%, this gap is primarily…
Can AI Replace Direct Mail Strategy? Not Yet
When we imagined the future, we pictured robot butlers, flying cars, and vacations on Mars. We didn’t expect artificial intelligence to write headlines, build prospect models, and automate customer journeys. Despite these advances, there is one area where AI continues…
Does Direct Mail Still Work? 40 Direct Mail Statistics to Convince You it Does
“Direct mail is old-school, not used anymore, doesn’t work, too expensive…” we have heard it all. But here’s a little secret: all those beliefs are just myths. Here are 40 of our favorite direct mail statistics that will convince you…