SUCCESS STORIES

Targeted digital campaign converts hundreds of prospects

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Surround™ amplified direct mail efforts, driving over 320 new customer purchases

A meal delivery brand was looking to maximize the performance of its largest direct mail campaign of the season. Rather than run two mail-only campaigns, the brand utilized Surround to execute a coordinated direct mail and digital marketing strategy. Franklin Madison Direct leveraged the brand’s direct mail prospect list to target that same audience online with programmatic display advertisements during the mail program’s in-home window. The digital campaign reached nearly 65% of prospects (113K+) with an average of 8.6 impressions/person — generating more than 1K clicks and 320 purchase conversions.

The Problem

A meal delivery brand sought to maximize conversions from its seasonal direct mail campaign without increasing costs.

The Solution

FM Direct integrated digital display ads with direct mail, retargeting 113K+ prospects online during the campaign’s in-home window.

The Outcome

The campaign delivered 320+ conversions, engaged 113K+ prospects, and achieved an efficient $33 CPA.

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Our Impact

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Prospects Reached

The digital campaign engaged 65% of the mail audience, reaching 113K+ high-value prospects.

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Purchase Conversions

Surround generated over 320 direct conversions from retargeted digital impressions.

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Cost Per Acquisition (CPA)

The coordinated mail and digital approach resulted in an efficient $33 CPA.

The success of this campaign serves as a representation of two advertising channels coming together to achieve what neither could do single-handedly.

Ryan Wilder, Sr. Marketing Strategist, SeQuel Response”

Jake Bawolek,
digital media manager, franklin madison direct

Integrated direct mail & digital marketing

FM Direct’s integrated marketing approach combines data-driven direct mail with precise digital activation to maximize engagement and ROI. Using Surround™, we ensure that prospects receive timely, coordinated messaging across multiple touchpoints—including direct mail, display ads, social media, and email.

By aligning online and offline efforts, we help brands break through clutter and reach high-intent customers when it matters most.

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Success Stories

Explore our success stories to see how FM Direct drives growth with highly targeted direct mail strategies.

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