Same Experts. New Name.
SeQuel Response and FM Engage are now Franklin Madison Direct. While our name has changed, everything else remains the same: our people, our process, and our passion for driving measurable results through direct marketing.
CONSUMER/RETAIL
FactorTest™ established direct mail as a scalable, high-ROI acquisition channel
After a DTC sleep brand had great success with online marketing strategies, it was time to expand into offline channels for sustainable growth. The brand launched into mailboxes with FactorTest, testing a combination of five direct mail lists, three creative packages, and one offer to identify the best performers. Results from the first campaign quickly beat the ROAS goal and proved the viability of the channel, positioning direct mail as an evergreen growth strategy. In less than 15 months, direct mail has grossed nearly 6,000 sales, $7MM in revenue, and produced a ROAS of 5x.
The Problem
A DTC sleep brand needed a scalable offline strategy to complement its successful digital marketing efforts and sustain growth.
The Solution
FM Direct tested direct mail lists, creative, and offers, optimizing performance to establish direct mail as a reliable growth channel.
The Outcome
Direct mail drove 6,000+ sales, $7MM revenue, and a 5x ROAS, ensuring long-term profitability.
CONSUMER/RETAIL
Our Impact
Success Stories
Discover how FM Direct helps financial companies outpace the competition and achieve measurable, winning results.
Modeling drives 50% AOV lift for home warranty brand
An established brand in the home warranty space had already experienced success with direct mail and wanted to elevate its mature program to new levels of growth. To continue to scale those wins, Franklin Madison Direct concentrated on routine data and format testing. A review of data suppression strategies identified 15% more records from the brand’s strongest prospect sources.
Investment brand unlocks high-quality leads with integrated direct response
After a successful launch into the mail channel, this meal delivery service was eager to maximize direct mail’s potential as a high-performing marketing channel. Franklin Madison Direct recommended merging the strengths of direct mail and digital advertising by reaching direct mail recipients through digital impressions before and during the mail delivery process via Surround™.
Online retailer taps direct mail to drive incremental sales
A newly launched online retailer needed an effective way to increase sales but lacked a critical growth channel: direct mail. Having previously partnered with the client’s leadership team, Franklin Madison Direct was a trusted choice to develop and execute a data-driven direct mail strategy.