SUCCESS STORIES

Direct mail for meal delivery diversifies marketing mix and drives sales

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Meal delivery brand scaled mail-driven sales 10x, generating 20K purchases in year one

Although experiencing great success with online marketing programs, this meal delivery brand was eager to diversify its advertising budget and find scale offline. Franklin Madison Direct launched the brand into the mail channel with FactorTest™, efficiently testing multiple data models, offers, and creative concepts to identify the best performing strategy. Surround™ was also activated to maximize mail’s performance with a coordinated digital campaign. The initial campaign beat the brand’s CPA goal of <$100, and solidified direct mail as an evergreen growth channel. Direct mail is now delivering thousands of sales each month, representing a 10x increase in mail driven sales since the initial launch. 

The Problem

A meal delivery brand needed a scalable offline strategy to complement its digital success and unlock new growth opportunities.

The Solution

FM Direct’s FactorTest optimized mail performance, while Surround enhanced conversions through integrated digital and direct mail marketing.

The Outcome

Direct mail drove 20K+ sales in year one, scaling 10x and achieving a 12x ROI.

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Our Impact

1

New Sales

Direct mail generated 20,000 purchases within the first year.

1

Return on Investment (ROI)

The campaign achieved an ROI as high as 12x, proving direct mail’s efficiency.

1

Program Growth

Mail-driven sales scaled 10x since the program’s launch.

When you trust the data to lead your campaign strategy, you can quickly build a profitable and performing direct mail program — exactly what growth-oriented brands like this one are searching for.

Ryan Wilder, Sr. Marketing Strategist, SeQuel Response”

Patrick carroll,
vp strategy, franklin madison direct

Integrated direct mail & digital marketing

FM Direct’s integrated marketing approach combines data-driven direct mail with precise digital activation to maximize engagement and ROI. Using Surround™, we ensure that prospects receive timely, coordinated messaging across multiple touchpoints—including direct mail, display ads, social media, and email.

By aligning online and offline efforts, we help brands break through clutter and reach high-intent customers when it matters most.

Scale customer growth fast

Success Stories

Explore our success stories to see how FM Direct drives growth with highly targeted direct mail strategies.

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