insurance services
Refined audience targeting and mailing strategy fueled Medicare provider’s sales growth
After previous mail strategies missed the mark on CPA and performance, a Medicare insurance provider turned to Franklin Madison Direct for a fresh approach. A detailed data review revealed audience age inaccuracies, jeopardizing the relevancy of the mailer to prospects and impacting program success. FM Direct’s team scrubbed the data and built accurate prospect models. The mailing cadence was also tested to determine when and how many times each record should be sent for best response. This optimized approach has saved the provider hundreds of thousands of dollars, reduced cost per acquisition, and boosted program performance from 100 sales each month to several hundred.
The Problem
A Medicare provider’s direct mail campaigns struggled with CPA inefficiencies and missed performance targets due to audience inaccuracies.
The Solution
FM Direct refined prospect models, corrected data inaccuracies, and optimized mailing cadence to improve efficiency, response, and CPA.
The Outcome
The optimized campaign generated 50K+ leads, increased sales by 22%, and lowered CPA by 12%.
insurances services
Our Impact
Success Stories
Explore our success stories to see how FM Direct drives growth with highly targeted direct mail strategies.
FMD drives 50% cost savings without sacrificing lead quality
Mid-size bank exceeds acquisition and CPA goals
