Same Experts. New Name.
SeQuel Response and FM Engage are now Franklin Madison Direct. While our name has changed, everything else remains the same: our people, our process, and our passion for driving measurable results through direct marketing.
other industries
Optimized digital strategy fueled e-commerce expansion and skyrocketed B2B sales
Although content with their existing digital marketing provider, an online food specialties brand sought further growth opportunities and increased performance. The brand agreed to participate in a digital audit sponsored by Franklin Madison Direct. During the comprehensive audit, FM Direct uncovered multiple opportunities to improve their Google and Facebook digital marketing performance, prompting the brand to leave its incumbent agency and instead partner with FM Direct’s digital team. To meet the brand’s primary objective of e-commerce growth, FM Direct overhauled the Google campaign structure and launched a granular campaign that allowed for greater control and strategic bidding on new, value-generating keywords. This approach placed the brand’s ads in front of a fresh and highly relevant audience, driving explosive growth of online leads and corporate gifting business sales.
The Problem
An inefficient digital ad strategy was limiting customer reach, preventing the brand from capturing high-value B2B and e-commerce sales.
The Solution
FM Direct’s audit uncovered bidding inefficiencies, restructured Google Ads, and introduced granular keyword targeting to reach untapped audiences.
The Outcome
The new strategy boosted B2B sales by $50K/month and delivered 5x ROAS, fueling long-term success.
other industries
Our Impact
Success Stories
See how our agency helps home service providers increase leads, bookings, and client retention through targeted direct mail strategies.
Modeling drives 50% AOV lift for home warranty brand
An established brand in the home warranty space had already experienced success with direct mail and wanted to elevate its mature program to new levels of growth. To continue to scale those wins, Franklin Madison Direct concentrated on routine data and format testing. A review of data suppression strategies identified 15% more records from the brand’s strongest prospect sources.
Investment brand unlocks high-quality leads with integrated direct response
After a successful launch into the mail channel, this meal delivery service was eager to maximize direct mail’s potential as a high-performing marketing channel. Franklin Madison Direct recommended merging the strengths of direct mail and digital advertising by reaching direct mail recipients through digital impressions before and during the mail delivery process via Surround™.
Online retailer taps direct mail to drive incremental sales
A newly launched online retailer needed an effective way to increase sales but lacked a critical growth channel: direct mail. Having previously partnered with the client’s leadership team, Franklin Madison Direct was a trusted choice to develop and execute a data-driven direct mail strategy.