Same Experts. New Name.
SeQuel Response and FM Engage are now Franklin Madison Direct. While our name has changed, everything else remains the same: our people, our process, and our passion for driving measurable results through direct marketing.
Subscription Services
Streaming service expanded audience with direct mail amid market challenges
After relying on digital marketing channels for initial brand growth, this streaming service wanted to expand brand awareness and reach their untapped audience, offline. Through data partnerships and comprehensive analytics, Franklin Madison Direct was able to append a physical address from the streaming brand’s customer email addresses to build highly targeted prospect lookalike models. Although the campaign launched in the early stages of the coronavirus pandemic, the data-driven strategy succeeded in bolstering the brand’s consumer activity and customer acquisition. The initial test achieved a rollout CPA of $37 – well within the brand’s objective – and set the streaming service up to optimize the performance of future campaigns.
The Problem
Relying solely on digital marketing, the streaming service needed an offline strategy to increase brand awareness and customer reach.
The Solution
FM Direct used data appending and lookalike modeling to create a highly targeted direct mail campaign for customer acquisition.
The Outcome
The campaign acquired 1,550+ new subscribers, achieved a $37 CPA, and set up future optimizations.
Subscription Services
Our Impact
Success Stories
Read our success stories to uncover how we’ve driven results for subscription companies like yours.
Modeling drives 50% AOV lift for home warranty brand
An established brand in the home warranty space had already experienced success with direct mail and wanted to elevate its mature program to new levels of growth. To continue to scale those wins, Franklin Madison Direct concentrated on routine data and format testing. A review of data suppression strategies identified 15% more records from the brand’s strongest prospect sources.
Investment brand unlocks high-quality leads with integrated direct response
After a successful launch into the mail channel, this meal delivery service was eager to maximize direct mail’s potential as a high-performing marketing channel. Franklin Madison Direct recommended merging the strengths of direct mail and digital advertising by reaching direct mail recipients through digital impressions before and during the mail delivery process via Surround™.
Online retailer taps direct mail to drive incremental sales
A newly launched online retailer needed an effective way to increase sales but lacked a critical growth channel: direct mail. Having previously partnered with the client’s leadership team, Franklin Madison Direct was a trusted choice to develop and execute a data-driven direct mail strategy.
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