SUCCESS STORIES

Surround™ delivers exceptional lift in sales rate

home services

Multi-channel strategy drove major lift for home protection brand

Looking to grow, this home protection provider was eager to establish a significant DTC presence in the direct mail channel, and beyond. Franklin Madison Direct’s proven, data-driven approach to mail and digital marketing was exactly what they were looking for in their new direct response partner. Using the FactorTest™ methodology, FM Direct tested a myriad of creative, list and offer combinations to identify the winning combinations of a multi-million piece campaign for a fraction of the cost. To further enhance offline campaign performance, Surround was activated to target prospects via email and Facebook before, during and after the direct mail in-home window. Compared to a holdout audience of prospects that only received direct mail, FM Direct’s multi-channel digital and direct mail strategy delivered an exceptional lift in campaign performance while significantly reducing CPAs, positioning the home protection provider for strong offline channel growth.

The Problem

The brand needed a scalable, data-driven strategy to grow its DTC presence and improve direct mail efficiency.

The Solution

FM Direct tested 256 creative/list/offer variations and integrated Surround’s digital targeting to enhance campaign effectiveness.

The Outcome

The campaign boosted sales rates by 120%, cut CPA by 43%, and set the stage for growth.

home services

Our Impact

Combinations Tested

FactorTest provided insight on 256 creative/list/offer combinations.

Sales Rate Increase

Sales rate jumped 120% with Surround, over direct mail only.

Lower CPA

Surround produced a 43% lower CPA than direct mail only.

Advertising works best when you concentrate offline and online campaigns on prospects identified as having the highest propensity to purchase. That’s what Surround does, and the results of this campaign amply illustrate the benefits of this approach.

Jake Bawolek,
DIGital media manager, franklin madison direct

Integrated direct mail & digital marketing

FM Direct’s integrated marketing approach combines data-driven direct mail with precise digital activation to maximize engagement and ROI. Using Surround™, we ensure that prospects receive timely, coordinated messaging across multiple touchpoints—including direct mail, display ads, social media, and email.

By aligning online and offline efforts, we help brands break through clutter and reach high-intent customers when it matters most.

Scale customer growth fast

Success Stories

Explore our success stories to see how FM Direct drives growth with highly targeted direct mail strategies.

A person uses a calculator while holding a paper with charts, with sunlight streaming in and documents spread on the desk.

Data Modeling, Financial Services

FMD drives 50% cost savings without sacrificing lead quality

A wealth management firm needed to drive continued growth while prioritizing higher-value prospects and reducing direct mail costs.

People looking at charts and using a calculator.

Data Modeling, Financial Services

Mid-size bank exceeds acquisition and CPA goals

A mid-size bank wanted to accelerate checking and deposit growth in a newer, low-awareness market. Previous efforts had struggled to gain traction, and leadership needed a partner who could find the right audiences, prove the channel could scale, and deliver measurable growth with a competitive CPA.

Data Modeling, Financial Services

Advanced modeling increased high-net-worth engagement

A large financial services brand experienced declining direct mail performance under a previous agency, particularly when targeting affluent households with investable assets exceeding $1 million. They needed a data-driven partner to revive the channel and prove incremental growth with a notoriously hard-to-reach audience.

BREAK THROUGH THE NOISE

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