Same Experts. New Name.
SeQuel Response and FM Engage are now Franklin Madison Direct. While our name has changed, everything else remains the same: our people, our process, and our passion for driving measurable results through direct marketing.
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Direct mail expansion fueled growth for meal kit brand
This fast-growing meal-kit delivery service had optimized its digital, TV and radio advertising, and wanted to test direct mail as a scaling opportunity. Franklin Madison Direct developed a FactorTest™ matrix that included four creative concepts, seven data models, 10 vertical files and five offers over a three-month test phase. The creative concepts leveraged integrated branding and imagery to align with the client’s existing TV spots. In just 30 days, the campaign was cash positive and producing a rising sales rate.
The Problem
Relying solely on digital and social ads, the brand needed a scalable, cost-effective channel to expand customer acquisition.
The Solution
FM Direct designed a strategic test, leveraging high-LTV customer models to identify the best-performing audiences for direct mail.
The Outcome
The brand acquired 2,000+ customers, achieved a $21 CPA, and beat ROAS goals by 123%.
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Our Impact
Success Stories
Discover how FM Direct helps financial companies outpace the competition and achieve measurable, winning results.
Modeling drives 50% AOV lift for home warranty brand
An established brand in the home warranty space had already experienced success with direct mail and wanted to elevate its mature program to new levels of growth. To continue to scale those wins, Franklin Madison Direct concentrated on routine data and format testing. A review of data suppression strategies identified 15% more records from the brand’s strongest prospect sources.
Investment brand unlocks high-quality leads with integrated direct response
After a successful launch into the mail channel, this meal delivery service was eager to maximize direct mail’s potential as a high-performing marketing channel. Franklin Madison Direct recommended merging the strengths of direct mail and digital advertising by reaching direct mail recipients through digital impressions before and during the mail delivery process via Surround™.
Online retailer taps direct mail to drive incremental sales
A newly launched online retailer needed an effective way to increase sales but lacked a critical growth channel: direct mail. Having previously partnered with the client’s leadership team, Franklin Madison Direct was a trusted choice to develop and execute a data-driven direct mail strategy.