Same Experts. New Name.
SeQuel Response and FM Engage are now Franklin Madison Direct. While our name has changed, everything else remains the same: our people, our process, and our passion for driving measurable results through direct marketing.
SUBSCRIPTION SERVICES
Subscription wellness app scaled rapidly with direct mail success
A fast-growing subscription wellness app was in search of an alternative marketing channel to run alongside their existing digital and media strategy. Although the brand was not new to the direct mail channel, they were in search of a proven partner that could help them establish a scalable program. Franklin Madison Direct tested five creative concepts and developed custom audience models to effectively predict converting customers. Within the first month, the direct mail channel proved to be an instant success and produced a positive return on investment. Subsequent quarterly mailings have steadily increased in size and profitability, notably enrolling over six thousand new customers in a single drop!
The Problem
The brand’s growth was limited by digital-only marketing and needed a proven, scalable direct mail strategy.
The Solution
FM Direct developed custom audience models and tested five creative concepts to maximize conversions and improve direct mail performance.
The Outcome
Mail enrolled 6K+ new customers in one drop, with positive ROI in the first month.
SUBSCRIPTION SERVICES
Our Impact
Success Stories
Discover how FM Direct helps financial companies outpace the competition and achieve measurable, winning results.
Modeling drives 50% AOV lift for home warranty brand
An established brand in the home warranty space had already experienced success with direct mail and wanted to elevate its mature program to new levels of growth. To continue to scale those wins, Franklin Madison Direct concentrated on routine data and format testing. A review of data suppression strategies identified 15% more records from the brand’s strongest prospect sources.
Investment brand unlocks high-quality leads with integrated direct response
After a successful launch into the mail channel, this meal delivery service was eager to maximize direct mail’s potential as a high-performing marketing channel. Franklin Madison Direct recommended merging the strengths of direct mail and digital advertising by reaching direct mail recipients through digital impressions before and during the mail delivery process via Surround™.
Online retailer taps direct mail to drive incremental sales
A newly launched online retailer needed an effective way to increase sales but lacked a critical growth channel: direct mail. Having previously partnered with the client’s leadership team, Franklin Madison Direct was a trusted choice to develop and execute a data-driven direct mail strategy.