SUCCESS STORIES

A top-ranked meal delivery company leverages Surround™ for continual growth

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Meal delivery brand revitalized growth with direct mail & digital integration

A top-ranked meal delivery company suffered a significant dip in digital leads costing them precious sales. The brand had already tried shared mail and was seeking a fresh approach to their direct marketing strategy. First, Franklin Madison Direct launched the client into the solo direct mail arena, undergoing several creative, offer and list tests within a two-month period. After experiencing staggering success in the mail channel, the client then leveraged FM Direct Surround to integrate a digital campaign targeted at Facebook and email. The multichannel strategy catapulted sales even further, priming the client for recurring monthly mailings, ongoing digital campaigns and ultimately, continual growth.

The Problem

A decline in digital leads was hurting sales, and the brand needed a new direct marketing approach for growth.

The Solution

FM Direct launched solo direct mail and later integrated Surround digital campaigns to maximize customer engagement and sales.

The Outcome

Sales grew 67% YOY, CPA dropped 30%, and mail volume increased 5x in 10 months.

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Our Impact

1

YOY Sales Growth

Direct mail and digital integration fueled a 67% year-over-year sales increase.

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Lift in Additional Sales

Adding digital campaigns to direct mail boosted sales by 35%.

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CPA Reduction

A more efficient marketing mix lowered overall cost per acquisition by 30%.

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Mail Volume Growth

Mail volume quintupled within 10 months after the campaign’s success.

FM Direct has demystified direct mail for our company and has turned a channel that we’d unsuccessfully tested in the past into a growth channel that’s unrivaled by any other single channel. Direct mail is now the centerpiece of our integrated marketing strategy.

Ryan Wilder, Sr. Marketing Strategist, SeQuel Response”

Wes, Chief Marketing Officer, franklin madison direct client

Integrated direct mail & digital marketing

FM Direct’s integrated marketing approach combines data-driven direct mail with precise digital activation to maximize engagement and ROI. Using Surround™, we ensure that prospects receive timely, coordinated messaging across multiple touchpoints—including direct mail, display ads, social media, and email.

By aligning online and offline efforts, we help brands break through clutter and reach high-intent customers when it matters most.

Scale customer growth fast

Success Stories

Explore our success stories to see how FM Direct drives growth with highly targeted direct mail strategies.

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