SUCCESS STORIES

New York-based company generates 22,000 new customers in first year of direct mail campaign

FINANCIAL SERVICES

Data-driven strategy delivered a 39x ROI for a debt settlement firm

After maxing out all digital growth opportunities, a New York-based company in the debt settlement industry wanted to test direct mail to find more scale. Franklin Madison Direct developed a FactorTest™ matrix that included four creative concepts and a dozen list sources over a three-month test window. To maximize new customer acquisition, FM Direct also tested for optimal mailing frequency. The result was an explosive campaign that quickly exceeded the client’s expectations.

The Problem

With digital channels maxed out, the client needed a scalable acquisition strategy to continue expanding their customer base.

The Solution

FM Direct implemented a FactorTest matrix, testing multiple creatives, lists, and mailing frequencies to uncover the most effective strategy.

The Outcome

The direct mail campaign drove 22,000 new customers, achieving a 39x ROI and $1B in new debt annually.

FINANCIAL SERVICES

Our Impact

Campaign ROI

FM Direct’s optimized strategy delivered an impressive 39x return on investment.

New Customers

Direct mail acquired 22,000+ new customers in the first year.

New Business via Direct Mail

Direct mail now generates one-sixth of client’s new business.

New Debt Onboarded Annually

The campaign now helps the client onboard $1 billion in new debt each year.

FM Direct opened the door to an entirely new revenue channel for us and held our hand through every step of that journey—they’re truly an extension of our internal marketing team. Thanks to FM Direct’s proven direct mail strategies and insights, our brand is enjoying explosive growth.

Grant, Chief Marketing Officer, franklin madison direct Client

Data-driven direct mail optimization

FM Direct’s strategic direct mail testing methodology allows brands to quickly identify high-performing creative, offers, and audience segments. Using FactorTest, we test multiple variables—such as formats, messaging, and targeting models—within a single campaign to accelerate learnings and refine strategy.

By analyzing real-time results and scaling successful test components, FM Direct ensures brands maximize response rates while keeping costs efficient. This approach minimizes guesswork and delivers proven, scalable direct mail programs that drive long-term success.

Test smarter, scale faster

Success Stories

Explore our success stories to see how FM Direct drives growth with highly targeted direct mail strategies.

A person uses a calculator while holding a paper with charts, with sunlight streaming in and documents spread on the desk.

Data Modeling, Financial Services

FMD drives 50% cost savings without sacrificing lead quality

A wealth management firm needed to drive continued growth while prioritizing higher-value prospects and reducing direct mail costs.

People looking at charts and using a calculator.

Data Modeling, Financial Services

Mid-size bank exceeds acquisition and CPA goals

A mid-size bank wanted to accelerate checking and deposit growth in a newer, low-awareness market. Previous efforts had struggled to gain traction, and leadership needed a partner who could find the right audiences, prove the channel could scale, and deliver measurable growth with a competitive CPA.

Data Modeling, Financial Services

Advanced modeling increased high-net-worth engagement

A large financial services brand experienced declining direct mail performance under a previous agency, particularly when targeting affluent households with investable assets exceeding $1 million. They needed a data-driven partner to revive the channel and prove incremental growth with a notoriously hard-to-reach audience.

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