SUCCESS STORIES

Acquisition campaign grows donor network

other industries

Acquisition strategy delivered steady daily donor growth

A national not-for-profit was in search of a direct mail partner who would be mutually invested in achieving the organization’s goals. FM Direct’s strong value culture and proven direct response strategies made for a perfect match. After establishing a mature direct mail program with multiple control data sources and a winning creative, the client wanted to target a fresh group of potential donors with a new acquisition campaign. FM Direct leveraged the client’s top performing control lists and tested two more to escalate the organization’s acquisition rate. Newly acquired donors were also added to the organization’s house list, strengthening their retention messaging and recurring donations.

The Problem

The organization wanted to grow its donor base and find a direct mail partner that was equally invested in its mission.

The Solution

FM Direct leveraged proven direct response strategies and data-driven testing to optimize the organization’s donor acquisition and retention efforts.

The Outcome

The campaign delivered a 2.45% acquisition rate, adding 14 new donors per day and raising $41.5K.

Person getting their mail and going through it.

other industries

Our Impact

New Donors Per Day

The campaign acquired an average of 14 new donors daily, strengthening the organization’s donor network.

Acquisition Rate

FM Direct’s strategy achieved an acquisition rate of 2.45%, expanding donor reach.

Funds Raised

The campaign successfully raised over $41.5K to support the organization’s mission.

Working with FM Direct’s collaborative and highly competent team has been a great asset to our organization and our direct mail strategy.

Andrea, Director of Operations, Franklin Madison Direct Client

Precision targeting with advanced modeling

Franklin Madison Direct leverages proprietary modeling solutions to pinpoint high-value prospects and optimize direct mail performance. By analyzing transactional, demographic, and behavioral data, we build predictive models that identify audiences most likely to convert.

Our data-driven approach ensures brands reach the right prospects at the right time, improving response rates and lowering acquisition costs. Whether testing new segments or refining existing lists, FM Direct’s modeling expertise delivers more efficient and scalable direct mail programs.

Find your best prospects

Success Stories

Explore our success stories to see how FM Direct drives growth with highly targeted direct mail strategies.

A person uses a calculator while holding a paper with charts, with sunlight streaming in and documents spread on the desk.

Data Modeling, Financial Services

FMD drives 50% cost savings without sacrificing lead quality

A wealth management firm needed to drive continued growth while prioritizing higher-value prospects and reducing direct mail costs.

People looking at charts and using a calculator.

Data Modeling, Financial Services

Mid-size bank exceeds acquisition and CPA goals

A mid-size bank wanted to accelerate checking and deposit growth in a newer, low-awareness market. Previous efforts had struggled to gain traction, and leadership needed a partner who could find the right audiences, prove the channel could scale, and deliver measurable growth with a competitive CPA.

Data Modeling, Financial Services

Advanced modeling increased high-net-worth engagement

A large financial services brand experienced declining direct mail performance under a previous agency, particularly when targeting affluent households with investable assets exceeding $1 million. They needed a data-driven partner to revive the channel and prove incremental growth with a notoriously hard-to-reach audience.

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