Same Experts. New Name.
SeQuel Response and FM Engage are now Franklin Madison Direct. While our name has changed, everything else remains the same: our people, our process, and our passion for driving measurable results through direct marketing.
OTHER INDUSTRIES
Direct mail elevated recurring donations for national non-profit
A national not-for-profit organization wanted to expand their direct mail strategy to include a campaign focused on advancing newly-acquired and past donors to recurring, monthly supporters. As an existing Franklin Madison Direct client, the non-profit already had a performing donor acquisition campaign with creative controls. To establish a baseline performance on this campaign, FM Direct utilized the existing controls and sent monthly mailings to every donor group in the client’s database. FM Direct then leveraged the performance metrics to optimize the campaign with targeted messaging to the “best” donor groups month over month to attain a superior response rate of recurring donors.
The Problem
The non-profit aimed to convert more one-time donors into recurring monthly supporters through a strategic direct mail campaign.
The Solution
FM Direct refined messaging and segmentation, using monthly performance data to optimize response rates and maximize recurring donations.
The Outcome
The campaign generated a 5.78% response rate, raising $528K total and $44K per month in donations.
OTHER INDUSTRIES
Our Impact
Success Stories
Discover how FM Direct helps financial companies outpace the competition and achieve measurable, winning results.
Modeling drives 50% AOV lift for home warranty brand
An established brand in the home warranty space had already experienced success with direct mail and wanted to elevate its mature program to new levels of growth. To continue to scale those wins, Franklin Madison Direct concentrated on routine data and format testing. A review of data suppression strategies identified 15% more records from the brand’s strongest prospect sources.
Investment brand unlocks high-quality leads with integrated direct response
After a successful launch into the mail channel, this meal delivery service was eager to maximize direct mail’s potential as a high-performing marketing channel. Franklin Madison Direct recommended merging the strengths of direct mail and digital advertising by reaching direct mail recipients through digital impressions before and during the mail delivery process via Surround™.
Online retailer taps direct mail to drive incremental sales
A newly launched online retailer needed an effective way to increase sales but lacked a critical growth channel: direct mail. Having previously partnered with the client’s leadership team, Franklin Madison Direct was a trusted choice to develop and execute a data-driven direct mail strategy.