Same Experts. New Name.
SeQuel Response and FM Engage are now Franklin Madison Direct. While our name has changed, everything else remains the same: our people, our process, and our passion for driving measurable results through direct marketing.
FINANCIAL Services
A precision-focused campaign enhanced site traffic and conversions
A multinational bank tapped Franklin Madison Direct to develop and execute a digital media strategy targeting small and medium-sized businesses (SMBs) with the goal of efficiently driving traffic and conversions on campaign-specific landing pages. FM Direct leveraged the clients existing banned ads and launched a campaign plan based on the highly targeted video-delivery capabilities of YouTube and Facebook. The digital team synthesized a variety of targeting tactics designed to pinpoint SMB owners in the designated market areas (DMAs) relevant to the client’s branch locations, including behavioral (in-market for business financial services), interests, company size, geographic, and language segmentation. The 10-week campaign drove more than 9.1 million impressions and a CTR 7x higher than the industry benchmark.
The Problem
The bank needed a highly targeted digital strategy to attract SMBs, drive traffic to campaign pages, and increase conversions.
The Solution
FM Direct optimized video ads on YouTube and Facebook, using behavioral and geographic targeting to engage SMB owners in key DMAs.
The Outcome
The campaign delivered 9.1M impressions, a 7x industry benchmark CTR, and a 20% increase in unique page views.
FINANCIAL Services
Our Impact
Success Stories
See how our agency helps home service providers increase leads, bookings, and client retention through targeted direct mail strategies.
Modeling drives 50% AOV lift for home warranty brand
An established brand in the home warranty space had already experienced success with direct mail and wanted to elevate its mature program to new levels of growth. To continue to scale those wins, Franklin Madison Direct concentrated on routine data and format testing. A review of data suppression strategies identified 15% more records from the brand’s strongest prospect sources.
Investment brand unlocks high-quality leads with integrated direct response
After a successful launch into the mail channel, this meal delivery service was eager to maximize direct mail’s potential as a high-performing marketing channel. Franklin Madison Direct recommended merging the strengths of direct mail and digital advertising by reaching direct mail recipients through digital impressions before and during the mail delivery process via Surround™.
Online retailer taps direct mail to drive incremental sales
A newly launched online retailer needed an effective way to increase sales but lacked a critical growth channel: direct mail. Having previously partnered with the client’s leadership team, Franklin Madison Direct was a trusted choice to develop and execute a data-driven direct mail strategy.