SUCCESS STORIES

Channel launch diversifies mix for digitally-grown brand

SUBSCRIPTION SERVICES

Subscription box brand expands growth with direct mail channel

A premier subscription box service offering full-size lifestyle products was investing heavily in digital channels and influencer marketing, but was looking for added scale and channel diversity. FM Direct launched the client into direct mail with an initial 100,000-piece “gut check,” testing three models, one offer and one creative concept. After a successful launch into the channel, the subsequent campaign volume has increased by 7x, attracted thousands of new customers, and established a consistent CPA under $100.

The Problem

The brand sought to expand beyond digital marketing and influencer efforts to find a scalable, cost-effective acquisition channel.

The Solution

FM Direct developed a strategic direct mail test, optimizing audience models, creative, and offers to validate the channel’s potential.

The Outcome

The campaign delivered a $57 CPA, acquired 1,000 new customers, and scaled direct mail volume by 7x.

SUBSCRIPTION SERVICES

Our Impact

Cost Per Acquisition

Efficient campaign launch kept acquisition costs low.

New Customers Acquired

Direct mail immediately proved its effectiveness.

Sales Rate Achieved in Initial Mailing

Test mailing outperformed expectations, validating future investment.

The introduction of direct mail elevated this digitally-grown brand’s acquisition strategy with a profitable offline program known to provide predictable, incremental customers at scale, and well within budget.

ryan wilder, sr. marketing strategist, franklin madison direct

Data-driven direct mail optimization

FM Direct’s strategic direct mail testing methodology allows brands to quickly identify high-performing creative, offers, and audience segments. Using FactorTest, we test multiple variables—such as formats, messaging, and targeting models—within a single campaign to accelerate learnings and refine strategy.

By analyzing real-time results and scaling successful test components, FM Direct ensures brands maximize response rates while keeping costs efficient. This approach minimizes guesswork and delivers proven, scalable direct mail programs that drive long-term success.

Test smarter, scale faster

Success Stories

Explore our success stories to see how FM Direct drives growth with highly targeted direct mail strategies.

Woman wearing a headset on a video call.

Data Modeling, Insurance Services

Fresh personalization approach untaps new growth opportunity

When digital advertising and podcast conversions stalled, an investment platform turned to offline marketing. FM Direct created 20 unique data models and an engaging letter package, launching with 120k modeled records and 50k leads. The initial campaign achieved a CPA 83% below target, leading the client to expand future campaigns and increase mail volume sevenfold.

Direct Mail Testing, Home Services

Direct mail proves profitable for lawn care subscription service

A subscription-based lawn care brand relied heavily on digital marketing but lacked a scalable, cost-efficient offline acquisition channel.

Data Modeling, Home Services

Modeling drives 50% AOV lift for home warranty brand

An established brand in the home warranty space had already experienced success with direct mail and wanted to elevate its mature program to new levels of growth. To continue to scale those wins, Franklin Madison Direct concentrated on routine data and format testing. A review of data suppression strategies identified 15% more records from the brand’s strongest prospect sources.

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