SUCCESS STORIES

Targeted Facebook campaign reaches direct mail prospects for credit score optimization service

FINANCIAL Services

A synchronized online strategy increased direct mail sales rates by 38%

After shattering performance expectations in the direct mail test launch, Franklin Madison Direct wanted to measure the relative performance lift that an integrated online strategy would provide for this credit score optimization service. FM Direct’s digital team developed a truly 1:1 Facebook strategy that targeted direct mail prospects with synchronized online creative, messaging, offers, and delivery timing.

The Problem

FM Direct wanted to measure the impact of an integrated Facebook campaign on direct mail performance for new customer acquisition.

The Solution

A synchronized Facebook strategy targeted direct mail prospects with matching creative, offers, and timing for a seamless experience.

The Outcome

Direct mail sales rates increased by 38% in top-performing lists and 14% overall through digital integration.

FINANCIAL Services

Our Impact

Offline List Sources Improved

Every list saw a lift in performance with Facebook integration.

Increase in Sales Rate

Facebook ads boosted direct mail results for top-performing lists.

Average Sales Rate Increase

The overall impact of integrated digital ads on direct mail performance.

It creates a deadly combination when you can effectively merge the unmatched power of terrestrial data targeting with the cost-effectiveness of digital media, and it results in big-time cross-channel performance synergies for our clients.

Jake Bawolek, DIGITAL MEDIA MANAGER, franklin madison direct

Smarter digital marketing through precision targeting

FM Direct harnesses advanced predictive modeling and offline data activation to refine digital marketing strategies, ensuring brands reach their most valuable prospects with unmatched precision. By leveraging deterministic identity matching, we transform offline audience insights into high-performing digital campaigns, reducing wasted spend and maximizing ROI.

Our expert digital strategists optimize multi-channel campaigns across programmatic, paid social, search, and connected TV to deliver more conversions at a lower cost. With real-time analytics, custom reporting, and data-driven refinement, we provide brands with a scalable, results-driven approach to digital advertising—proving that the right audience, targeted the right way, makes all the difference.

Optimize your digital strategy

Success Stories

Explore our success stories to see how FM Direct drives growth with highly targeted direct mail strategies.

A person uses a calculator while holding a paper with charts, with sunlight streaming in and documents spread on the desk.

Data Modeling, Financial Services

FMD drives 50% cost savings without sacrificing lead quality

A wealth management firm needed to drive continued growth while prioritizing higher-value prospects and reducing direct mail costs.

People looking at charts and using a calculator.

Data Modeling, Financial Services

Mid-size bank exceeds acquisition and CPA goals

A mid-size bank wanted to accelerate checking and deposit growth in a newer, low-awareness market. Previous efforts had struggled to gain traction, and leadership needed a partner who could find the right audiences, prove the channel could scale, and deliver measurable growth with a competitive CPA.

Data Modeling, Financial Services

Advanced modeling increased high-net-worth engagement

A large financial services brand experienced declining direct mail performance under a previous agency, particularly when targeting affluent households with investable assets exceeding $1 million. They needed a data-driven partner to revive the channel and prove incremental growth with a notoriously hard-to-reach audience.

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