SUCCESS STORIES

University optimizes paid search and digital channels to build awareness

other industries

A refined paid search and digital campaign led to the largest incoming class in seven years

A fully-accredited nonprofit teaching and research institution was looking to boost its enrollments, but its existing digital marketing agency was struggling to cost-effectively fill its enrollment pipeline with the necessary volume of prospective students. To supplement the shortage of leads, the university had been forced to purchase leads from third-party aggregators, which came with high costs and low downstream conversion rates. FM Direct optimized the university’s paid-search accounts while introducing digital channels that would build essential top-of-funnel awareness in the geographies most relevant to the institution. This included targeting prospects across massively scaled audience platforms such as Facebook, Twitter and the Google Display Network. FM Direct also wrote and designed program-specific creative across all platforms, created program-specific landing pages, introduced a compelling content asset offer, and developed blog content for the university’s website regarding career opportunities in natural medicine. Seven out of ten new digital inquires were generated by FM Direct’s campaign, and the University welcomed it’s largest incoming class in seven years.

The Problem

The university’s digital marketing agency failed to generate enough quality leads, forcing reliance on expensive third-party sources.

The Solution

FM Direct optimized paid search and launched highly targeted digital campaigns to increase awareness and improve inquiry quality.

The Outcome

FM Direct’s strategy generated 70% of digital inquiries and led to record-breaking enrollment growth.

other industries

Our Impact

Increase in Inquiries

Inquiries grew significantly across all digital channels.

Decrease in Cost Per Inquiry

More efficient lead generation lowered acquisition costs.

Increase in Local Inquiries

Localized digital efforts expanded the university’s reach.

The conversations we’ve had with the people at FM Direct have been very different from those with our prior agency. FM Direct’s team is very strategic, and they’ve been extremely responsive to the questions we’ve had.

Erin, Director of Admissions, franklin madison direct client

Smarter digital marketing through precision targeting

FM Direct harnesses advanced predictive modeling and offline data activation to refine digital marketing strategies, ensuring brands reach their most valuable prospects with unmatched precision. By leveraging deterministic identity matching, we transform offline audience insights into high-performing digital campaigns, reducing wasted spend and maximizing ROI.

Our expert digital strategists optimize multi-channel campaigns across programmatic, paid social, search, and connected TV to deliver more conversions at a lower cost. With real-time analytics, custom reporting, and data-driven refinement, we provide brands with a scalable, results-driven approach to digital advertising—proving that the right audience, targeted the right way, makes all the difference.

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Success Stories

Explore our success stories to see how FM Direct drives growth with highly targeted direct mail strategies.

A person uses a calculator while holding a paper with charts, with sunlight streaming in and documents spread on the desk.

Data Modeling, Financial Services

FMD drives 50% cost savings without sacrificing lead quality

A wealth management firm needed to drive continued growth while prioritizing higher-value prospects and reducing direct mail costs.

People looking at charts and using a calculator.

Data Modeling, Financial Services

Mid-size bank exceeds acquisition and CPA goals

A mid-size bank wanted to accelerate checking and deposit growth in a newer, low-awareness market. Previous efforts had struggled to gain traction, and leadership needed a partner who could find the right audiences, prove the channel could scale, and deliver measurable growth with a competitive CPA.

Data Modeling, Financial Services

Advanced modeling increased high-net-worth engagement

A large financial services brand experienced declining direct mail performance under a previous agency, particularly when targeting affluent households with investable assets exceeding $1 million. They needed a data-driven partner to revive the channel and prove incremental growth with a notoriously hard-to-reach audience.

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