SUCCESS STORIES

Mid-size bank exceeds acquisition and CPA goals

financial services

FMD accelerated checking and deposit growth while delivering a highly efficient cost per acquisition

A mid-size bank wanted to accelerate checking and deposit growth in a newer, low-awareness market. Previous efforts had struggled to gain traction, and
leadership needed a partner who could find the right audiences, prove the channel could scale, and deliver measurable growth with a competitive CPA.

FMD transformed the program with a modeling first strategy and disciplined creative testing. Several custom audience models were developed for checking and deposit prospects and paired with radius targeting around branch locations to
ensure strong conversion potential. Four creative formats, including letter packages and postcards, were deployed to test offer structure, messaging, and format impact. A continuous test-and-learn framework ensured rapid optimization and provided confidence to extend the program into new
geographies and business banking.

The Problem

A mid‑size bank needed to drive checking and deposit growth in a low‑awareness market while maintaining a competitive CPA.

The Solution

Franklin Madison Direct applied advanced audience modeling, creative testing, and branch‑based geographic targeting to drive efficient, scalable acquisition.

The Outcome

The program exceeded CPA goals, drove rapid account growth, and energized executive leadership.

financial services

Our Impact

cost per acquisition

Achieved a cost per acquisition under $250 through precision targeting and optimization.

above goal

Delivered a CPA that was 25% more efficient than the original performance goal.

new accounts

Generated 492 new checking and deposit accounts within the first 30 days.

Precision and performance drive
banking acquisition. By combining advanced modeling, disciplined creative testing, and smart geographic strategy, we delivered a program that didn’t just meet targets—it energized the client. Their feedback said it all: ‘the executive team is doing cartwheels.’

Erin Allen, VP of Enterprise Growth, Franklin Madison Direct

Precision targeting with advanced modeling

Franklin Madison Direct leverages proprietary modeling solutions to pinpoint high-value prospects and optimize direct mail performance. By analyzing transactional, demographic, and behavioral data, we build predictive models that identify audiences most likely to convert.

Our data-driven approach ensures brands reach the right prospects at the right time, improving response rates and lowering acquisition costs. Whether testing new segments or refining existing lists, FM Direct’s modeling expertise delivers more efficient and scalable direct mail programs.

Find your best prospects

Success Stories

Explore our success stories to see how FM Direct drives growth with highly targeted direct mail strategies.

A person uses a calculator while holding a paper with charts, with sunlight streaming in and documents spread on the desk.

Data Modeling, Financial Services

FMD drives 50% cost savings without sacrificing lead quality

A wealth management firm needed to drive continued growth while prioritizing higher-value prospects and reducing direct mail costs.

People looking at charts and using a calculator.

Data Modeling, Financial Services

Mid-size bank exceeds acquisition and CPA goals

A mid-size bank wanted to accelerate checking and deposit growth in a newer, low-awareness market. Previous efforts had struggled to gain traction, and leadership needed a partner who could find the right audiences, prove the channel could scale, and deliver measurable growth with a competitive CPA.

Data Modeling, Financial Services

Advanced modeling increased high-net-worth engagement

A large financial services brand experienced declining direct mail performance under a previous agency, particularly when targeting affluent households with investable assets exceeding $1 million. They needed a data-driven partner to revive the channel and prove incremental growth with a notoriously hard-to-reach audience.

BREAK THROUGH THE NOISE

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