Same Experts. New Name.
SeQuel Response and FM Engage are now Franklin Madison Direct. While our name has changed, everything else remains the same: our people, our process, and our passion for driving measurable results through direct marketing.
Investment & Wealth
Direct mail strategy revitalized investor growth, lowering CPA and boosting conversions.
When digital advertising and podcast conversions stalled, an investment platform turned to offline marketing. FM Direct created 20 unique data models and an engaging letter package, launching with 120k modeled records and 50k leads. The initial campaign achieved a CPA 83% below target, leading the client to expand future campaigns and increase mail volume sevenfold. Strategic testing continued delivering affordable CPAs and high-performing creative packages, establishing direct mail as a powerful new channel for investor growth.
The Problem
Digital advertising and podcast conversions became ineffective, prompting the brand to seek new ways to grow its investor base.
The Solution
FM Direct developed 20 unique data models and an engaging letter package, launching with 120k records and 50k leads.
The Outcome
80% of data models met goals, prompting expanded campaigns and continued strategic testing.
Investment & Wealth
Our Impact
Success Stories
FM Direct allows investment firms to reach high-net-worth clients. Explore our success stories to find out how.
Direct Mail Volume & Trends Report: Q2 2025
Following a strong first quarter, direct marketers mailed 6.2 billion pieces in Q2 2025 – bringing 2025’s total direct mail volume to 13.5 billion pieces. While direct mail volume is trailing 2024’s second quarter by 15.7%, this gap is primarily…
Can AI Replace Direct Mail Strategy? Not Yet
When we imagined the future, we pictured robot butlers, flying cars, and vacations on Mars. We didn’t expect artificial intelligence to write headlines, build prospect models, and automate customer journeys. Despite these advances, there is one area where AI continues…
Does Direct Mail Still Work? 40 Direct Mail Statistics to Convince You it Does
“Direct mail is old-school, not used anymore, doesn’t work, too expensive…” we have heard it all. But here’s a little secret: all those beliefs are just myths. Here are 40 of our favorite direct mail statistics that will convince you…