Same Experts. New Name.
SeQuel Response and FM Engage are now Franklin Madison Direct. While our name has changed, everything else remains the same: our people, our process, and our passion for driving measurable results through direct marketing.
Bringing Big Ideas to the Page
Print Production for Proven Performance
Print production is a vital part of your marketing engine. At Franklin Madison Direct, we prioritize both print quality and performance. Whether you need high-volume runs or uniquely tailored formats, we ensure every print job meets your goals, timeline, and budget.
Uncompromised Craft
We ensure every print piece balances cost and performance, without skimping on quality.
Limitless Output
From test campaigns to national rollouts, our production capabilities grow your marketing.
Quality Assured
Our team ensures consistent, professional results across all of our printing services.
Purposeful Creativity
Our expert graphic designers apply print design best practices that align with your marketing strategy.
Unified Execution
We fully align print with your data, creative, and overall marketing efforts.
End-to-End Print
From layout to mailing services, we manage the entire process to speed up delivery.
We’re on the Same Page
Full-Service Support for Every Channel
We offer more than expert print production. Our start-to-finish solutions are designed to power every stage of your marketing campaign.
Campaign Strategy
Reach your ideal audience and achieve impactful results with proven testing and targeted marketing strategies.
Performance Testing
Optimize your marketing strategies with advanced testing methodologies to quickly and cost-effectively deliver results.
Data Targeting
Deliver your message with precision—our targeting connects you with your best (and biggest) audience for maximum impact and conversions.
Creative Development
Captivate high-value prospects and foster connection with compelling, strategic creative that generates response.
Digital Integration
Seamlessly connect direct mail and digital strategies for a unified, high-impact approach to integrated direct marketing.
Print Production
Bring your brand to life with high-quality, expertly crafted print collateral that cost-effectively reinforces your message and leaves a lasting impression.
Campaign Execution
Execute your marketing campaigns with confidence—our trusted, reliable team ensures precision, speed, and expertise at every step.
Analytics & Reporting
Gain detailed analytics and actionable insights with in-depth reporting to influence performance-based decisions with confidence.
DIFFERENTIATE YOUR CAMPAIGN WITH
Success Stories Backed By Print Production
With so many print marketing companies out there, finding one that delivers both quality and performance can be a challenge. Instead of us telling you why FM Direct stands out, we’ll let our clients show you what expert print production can do.
Retargeting campaign multiplies customer LTV
This specialty insurer wanted to optimize a generic retention program that was targeting past customers on a one-size-fits all basis. Franklin Madison Direct launched a CRM strategy that segmented past customers based on customer RFM (recency, frequency, monetary) data.
Read MoreRetargeting campaign multiplies customer LTV
University optimizes paid search and digital channels to build awareness
A fully-accredited nonprofit teaching and research institution was looking to boost its enrollments, but its existing digital marketing agency was struggling to cost-effectively fill its enrollment pipeline with the necessary volume of prospective students.
Read MoreUniversity optimizes paid search and digital channels to build awareness
Targeted Facebook campaign reaches direct mail prospects for credit score optimization service
After shattering performance expectations in the direct mail test launch, Franklin Madison Direct wanted to measure the relative performance lift that an integrated online strategy would provide for this credit score optimization service.
Read MoreTargeted Facebook campaign reaches direct mail prospects for credit score optimization serviceFrequently Asked Questions
Wondering how we bring your creative to life? Check out these FAQs.
Print production is the process of turning your creative assets into physical marketing materials, like postcards, letters, or brochures. It’s a critical step in delivering a consistent, professional brand experience. At FM Direct, our media design and print production services ensure your direct mail stands out and performs.
We offer a wide range of formats, including postcards, self-mailers, folded letters, brochures, booklets, and more. Whether you’re looking for a traditional format or something more custom, our print production team ensures every piece is tailored to your campaign goals.
We work with trusted print partners and follow a rigorous quality assurance process to maintain consistency, color accuracy, and clean finishing. From prepress to delivery, we monitor every step of the production process to ensure your materials reflect your brand at its best.
The best paper type depends on your format, budget, and campaign goals. We’ll guide you through choosing the right weight, coating, and finish based on performance data and industry best practices—ensuring a balance between impact and efficiency.
Yes! We offer Variable Data Printing to personalize your direct mail pieces based on data like names, locations, offers, or purchase history. This level of customization helps increase engagement, improve response rates, and make your messaging more relevant to each recipient.