Same Experts. New Name.
SeQuel Response and FM Engage are now Franklin Madison Direct. While our name has changed, everything else remains the same: our people, our process, and our passion for driving measurable results through direct marketing.
“One of the best parts of my role is getting to work alongside so many talented people who continue to help me learn and grow.”
Franklin Madison Direct Employee
Define the Future of Direct Marketing with Us
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Our Values Start With You
Investing in People, Driving Success
We believe that when people feel valued, they bring their best—every single day. That’s why we’ve built a culture that thrives on collaboration, innovation, and continuous growth, and at the heart of it all are our core values. Whether it’s our teammates, clients, partners or the consumers that we reach, we put people first—because real success is never a solo effort.
Well-Being
Mutual Respect
Courage
Collaboration
Excellence
Visionary
Success Stories
Explore our real-world examples to see how we drive success for clients just like you.
Modeling drives 50% AOV lift for home warranty brand
An established brand in the home warranty space had already experienced success with direct mail and wanted to elevate its mature program to new levels of growth. To continue to scale those wins, Franklin Madison Direct concentrated on routine data and format testing. A review of data suppression strategies identified 15% more records from the brand’s strongest prospect sources.
Investment brand unlocks high-quality leads with integrated direct response
After a successful launch into the mail channel, this meal delivery service was eager to maximize direct mail’s potential as a high-performing marketing channel. Franklin Madison Direct recommended merging the strengths of direct mail and digital advertising by reaching direct mail recipients through digital impressions before and during the mail delivery process via Surround™.
Online retailer taps direct mail to drive incremental sales
A newly launched online retailer needed an effective way to increase sales but lacked a critical growth channel: direct mail. Having previously partnered with the client’s leadership team, Franklin Madison Direct was a trusted choice to develop and execute a data-driven direct mail strategy.