Franklin Madison Direct Named a 2024 Top Advertising Agency

For the eleventh consecutive year, Franklin Madison Direct (formerly SeQuel Response) was named a top advertising agency by the Minneapolis-St. Paul Business Journal.  The “Largest Advertising Agencies in the Twin Cities” list recognizes agencies within the Twin Cities 24-county metro area. The numbers submitted were based on 2023 data for metro-area operations only. FM Direct ranked No. 3 after finishing 2023 with $39.97MM in revenue, holding steady at the third position for its second year.

“2023 was a year of dichotomy, with macroeconomic conditions in the first half challenging marketing budgets while at the same time in-market campaign performance was as strong as ever.” said Erik Koenig, FM Direct’s President. “I’m incredibly proud of our team for continuing to drive campaign optimization (and scale) to our clients in this climate, leading to a second half resurgence back to the growth we’re accustomed to, all while maintaining an industry-leading revenue per employee. Our resilience was on full display in 2023, and we’re as bullish as ever on our growth trajectory moving forward.”

FM Direct has received multiple industry awards since its launch in 2010 including the Inc. 5000 “Fastest Growing Companies” award and the Minneapolis-St. Paul Business Journal’s “Fast 50” honor.