Same Experts. New Name.
SeQuel Response and FM Engage are now Franklin Madison Direct. While our name has changed, everything else remains the same: our people, our process, and our passion for driving measurable results through direct marketing.
Smarter Campaigns Deliver Bigger Results
From Concept to Conversion, We Make Every Step Count
Campaign strategy is about engineering results. We take a data-first approach by leveraging our expertise, audience insights, testing, and multi-channel marketing to craft high-performing campaigns.
Whether through direct mail, digital marketing, or an integrated approach, we ensure your message reaches the right people at the right time. From initial concept to execution and optimization, our strategists turn your marketing investment into lasting growth.
Seamless Integration For Scalable Results
We build and optimize direct mail campaign strategies that work in sync with your digital marketing efforts for maximum impact.
The Proof is in the Performance
We’ve tested and analyzed millions of unique direct marketing list/offer/creative/digital combinations to fuel continuous performance and sustainable growth.
Creative Strategy
We design compelling packages and messaging aligned to your unique objectives and goals to generate response.
Marketing that Pays Off
We remove the guesswork so your marketing strategy drives higher ROI and lowers acquisition costs.
End-to-End Expertise
Our experienced team of marketers manage every step – strategy, creative, data, testing, execution, and analytics.
Sharp & Strategic Targeting
Our advanced data modeling pinpoints your ideal audience with precision, eliminating waste with touchpoints that resonate.
The Right Tools for Smarter Growth
How We Power Performance Across Every Channel
Campaign strategy is just where we start. We offer a full suite of strategic marketing services designed to help your brand thrive. Whether you want us to execute your campaigns or you need help with creative production, we have the expertise to ensure every aspect of your marketing strategy drives meaningful results.
Campaign Strategy
Reach your ideal audience and achieve impactful results with proven testing and targeted marketing strategies.
Performance Testing
Optimize your marketing strategies with advanced testing methodologies to quickly and cost-effectively deliver results.
Data Targeting
Deliver your message with precision—our targeting connects you with your best (and biggest) audience for maximum impact and conversions.
Creative Development
Captivate high-value prospects and foster connection with compelling, strategic creative that generates response.
Digital Integration
Seamlessly connect direct mail and digital strategies for a unified, high-impact approach to integrated direct marketing.
Print Production
Bring your brand to life with high-quality, expertly crafted print collateral that cost-effectively reinforces your message and leaves a lasting impression.
Campaign Execution
Execute your marketing campaigns with confidence—our trusted, reliable team ensures precision, speed, and expertise at every step.
Analytics & Reporting
Gain detailed analytics and actionable insights with in-depth reporting to influence performance-based decisions with confidence.
DIFFERENTIATE YOUR CAMPAIGN WITH
Success Stories Backed By Our Campaign Strategy
With countless direct marketing agencies to choose from, finding the right partner is no small task. Instead of us telling you why FM Direct is different, we’ll let our clients do the talking.
Modeling drives 50% AOV lift for home warranty brand
An established brand in the home warranty space had already experienced success with direct mail and wanted to elevate its mature program to new levels of growth. To continue to scale those wins, Franklin Madison Direct concentrated on routine data and format testing. A review of data suppression strategies identified 15% more records from the brand’s strongest prospect sources.
Investment brand unlocks high-quality leads with integrated direct response
After a successful launch into the mail channel, this meal delivery service was eager to maximize direct mail’s potential as a high-performing marketing channel. Franklin Madison Direct recommended merging the strengths of direct mail and digital advertising by reaching direct mail recipients through digital impressions before and during the mail delivery process via Surround™.
Online retailer taps direct mail to drive incremental sales
A newly launched online retailer needed an effective way to increase sales but lacked a critical growth channel: direct mail. Having previously partnered with the client’s leadership team, Franklin Madison Direct was a trusted choice to develop and execute a data-driven direct mail strategy.
Frequently Asked Questions
Curious about how we craft winning campaigns? Check out our FAQs.
Targeting the right audience starts with the right insights. At FM Direct, we use advanced data modeling and predictive analytics to identify high-potential prospects. By analyzing consumer behavior, demographics, and engagement patterns within your mailing lists, we help you optimize your direct mail campaign strategy to reach your target audience.
Boosting response rates requires a mix of tactics, including:
- Personalization: Use customer data to create relevant, engaging messaging.
- Interactive Elements: Incorporate QR codes and personalized URLs to bridge the gap between print and digital.
- Multi-Channel Integration: Sync direct mail with digital marketing efforts like email, social media, and paid ads for a seamless customer journey.
- Performance Testing: Implement FactorTest™ to identify winning elements faster than traditional A/B testing.
Success starts with the right strategy, but it’s powered by the right people. At FM Direct, our team of seasoned strategists, data experts, and innovative minds works as an extension of your brand, bringing decades of direct marketing experience to your campaigns. We don’t believe in one-size-fits-all solutions. Instead, we work closely with our clients to build campaigns that drive the desired results.